Use of second screening for effective marketing – Maruti Suzuki Ertiga

With changing time, Maruti Suzuki Ertiga also decided to change the way it communicated with its audience while introducing the all new Ertiga. Leveraging the concept of second screening, Ertiga reached out to its audience on smartphones by using Paring SDK technology. This way the brand reached out to its audience on offline and online medium simultaneously. Thus encouraging user engagement and enhancing experience.