Jackie Huba’s work has been called “the word-of-mouth-gospel” by Forbes magazine. An expert on creating and sustaining customer loyalty, Huba is the bestselling author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, and is the co-author of Citizen Marketers: When People are the Message, along with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Interactive and engrossing, Huba isolates the strategies organizations can apply to engage their customers like never before.
Through her work, Huba has helped companies such as Discovery Communications, Whirlpool, Dell, Rogers, Yahoo, and Kraft to create unprecedented loyalty in their customer base.
A co-author of the award-winning Church of the Customer blog (it boasts more than 105,000 daily readers and is ranked as one of the most popular business blogs in the world), Huba’s work has also frequently been featured in media such as The Wall Street Journal, The New York Times, Businessweek, and Advertising Age.
Huba was a founding board member of the Word of Mouth Marketing Association, is an 11-year veteran of IBM and was named as one of the “ten most influential online marketers” by Invesp Consulting.
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