Winning The Social Media Game//ART MARKETING vlog
This video is sponsored by Rich Mom Business and their FREE course available at http://www.freehandmadetraining.com
How to “Game” Social Media and Get Eyeballs on Your Work
Spoiler alert, there is no successful ways to “game” social media, the platform developers create algorithms to prevent this, so instead of trying to cheat your way to the top try using the platforms the way they are intended.
Be a person, not a brand. Creating a post that says “Hey, I hope everyone is safe and cozy inside if you are being hit by this snowstorm, I’m gonna hunker down and work on some angora mittens for my shop. What are you up to today?” is so much better than ” Visit my shop to see 3 new styles of mittens.” Have a conversation on social media, interact. It’s called social media for a reason.
Share a photo when you share a link. Newsflash, social sites don’t like it when you drive people off their platform. Instead of simply sharing a link to your latest blog post, shop offering or video upload a photo and put the link in the body of text. The social sites will show your fans the photo where they might hide it if it is only a link. Social loves pictures.
Ask yourself “Why?” Not all sites will be a fit for your brand. The goal of social sharing should be one of 2 things: To interact with your customers and bring brand awareness to your art OR to funnel people to your website [or send them to your store] to buy. Don’t send people off your turf to a social site for no reason, it’s a big distracting world out there.
Automate smartly. I send my daily blog post to twitter, G+ and Facebook using Networked blogs because it posts a photo from my blog in the body of the post and people see it, click and read the rest on my blog. Instagram posts automate to Facebook and Twitter, effective on facebook because Instagram and FB have the same owners so the photo is shown. Only a link is shown in twitter, not as effective because people have to click away to see and most do not want to. YouTube videos automate to G+ (same owner, shows thumbnail) and twitter (no thumbnail) so with little effort I cover a lot of bases But then I go to twitter a few hours later, upload a photo and share the link to my video, livestream etc. Automation can help you cover the bases but you still need to check in like a human. Scheduling programs can help with this as well if you can’t remember when to post.
Credits:
Video production and Craft ideas: Lindsay Weirich
Music: “Bright Wish” byKevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
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