Email marketing best practices ensure you reach and engage your audience in a successful manner. To start using email marketing for your business visit https://www.godaddy.com/business/email-marketing .
Email marketing programs – like GoDaddy’s Email Marketing – are an awesome and easy way to reach your customers and keep them up to date with your business and products to help generate those all-important sales. But how do you make the most of email marketing? How do you get the job done in the most efficient manner?
Here’s our shortlist of recommended emailing marketing tips to get you off to a flying start.
Link your banner image. This is the branding image at the top of the email. This makes the image clickable so anyone clicking on it will be directed to your website.
Keep your subject lines short, accurate and eye-catching. The subject line is the readers’ first impression of your email so it’s worth putting time into making it right. We found that subject lines with your company name and product can generate great open rates.
Keep your email brief — Most readers will spend less that 20 seconds scanning through an email so be sure to deliver a clear, concise message – excessive info takes away from the focus of your email.
Use Images- We’re visual animals. Be sure to include images in your emails so can instantly grab your readers’ attention and draw them in.
Include a “call to action” — Decide what you want your readers to do – and give them an incentive to do it. Positioning is important here so make sure that the button or link you want them to click is front and center.
Use a bright color to mark links—and make sure to link that primary call to action. Some studies have shown that red links tend to be more clickable. Less is more here though, a lot of bright colors will fatigue the contact and may not be very aesthetic, a couple of bright links will do.
Keep your most important content “above the fold” so people don’t need to scroll to see it – Again: Keep it short and clear – and if you need to write a lengthy email, make sure that the primary message is at the top. This goes for the call to action too, make sure it’s visible upon opening the email.
Yeah: That’s a lot of email marketing best practices to keep in mind, but all of this tweaking will help you get your email campaign just right so can nurture your customer relationships and boost your sales.
Email Marketing is still considered by many to be the best digital way of staying in touch with your customers, promoting your business and generating sales. Check out GoDaddy Email Marketing today. It’s Go Time!