Chris is a National Trade Marketing Manager of L’Oréal Paris. He coordinates with functions like marketing and merchandising to implement the brand’s channel strategy for department stores, modern trade counter, general trade and e-commerce. He talks about Trade Marketing as the function which makes things happen. He must pay attentional to details from planning to execution, and make complex issues very simple and direct. Managing conflict is Chis’ main challenge. He describes the multi-channels and multi-business model mix at L’Oréal as an ideal place to learn.
Chris, National Trade Marketing Manager — L’Oreal Sales
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Chris, National Trade Marketing Manager — L’Oreal Sales
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