http://my.brainshark.com/Chapter-15-Video-1-Managing-Marketing-Channels-and-Supply-Chains-52942329 – Chapter 15 – Managing Marketing Channels and Supply Chains
Learning Objective 1: Explain what is meant by a marketing channel of distribution and why intermediaries are needed.
Learning Objective 2: Distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems.