The Power of Video Marketing: REVOLVE 2015
Keynote by Speaker Roberto Blake.
In this keynote I discuss the power of video marketing and how it can be used to grow businesses and brands.
Video marketing is a powerful tool for lead generation and qualifying customers/clients. If used properly video marketing can save you time and thousands of dollars while providing tremendous upfront value to your audience.
I’ve used video marketing across multiple platforms to grow my business and brand. Video Marketing doesn’t have to be complicated it can be done with your smartphone.
It also doesn’t have to be YouTube all the time. You can use other platforms to effectively market yourself based on engagement or attention like Periscope or Blab. Choose the video marketing platform that best suits your business objectives.
My graphic design business grew tremendously from my video marketing because other graphic designers simply weren’t doing it. Many graphic designers I know are convinced video marketing can’t help them. But they would actually get more graphic design business if they knew how to do this effectively like demonstrating their skills or knowledge.
Every video is a potential lead magnet for your business. Do not take video marketing for granted. Have an effective video marketing strategy and then worry about tactics. Know how to create up front value for you audience.
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