Three of the hotel industry’s most creative and forward-thinking marketers joined eCornell for a live YouTube summit on hotel marketing in February, 2015.
ReviewPro’s Josiah Mackenzie, HeBS Digital’s Mariana Mechoso Safer, and hospitality marketing consultant and HSMAI Boston Chapter leader Greg Bodenlos discussed, debated and dove into emergent technologies and practices to predict what’s most likely to influence hotel marketing strategies for the year ahead. They also covered:
-The hotel marketing ‘ecosystem’, from guest experience design to multi-platform marketing and operational feedback analysis.
-Personalizing the customer journey, from the inspiration stage to booking and beyond.
-How to leverage user-generated content to increase customer engagement.
-What you should focus on when analyzing your ‘reputation’ online, and how to use that data to improve your business.