This is the Problem With Traditional Marketing & Why Content Marketing Works

Brands need to stop interrupting what consumers are interested in and become what they are interested in. Stop creating content that has no value and only sells features and benefits to break through.

Brands have the opportunity to win the hearts, minds, and wallets of next-gen consumers if they create content that adds value — it must entertain or inform. If it doesn’t, consumers will pass.

This is an excerpt from my panel at Forward 2017, Skyword’s annual content marketing conference. I spoke about real time marketing and brand newsrooms, plus creating content of value.