http://www.fanaticsmedia.com Mark Fidelman explains how Donald Trump uses social media, marketing principles and growth hacks to promote himself and his presidential campaign.
1. Speaks in a series of bumper sticker slogans at the 5th grade level
2. He taps into his customer’s (voters) emotions – typically anger and fear
3. Creates his own reality distortion field and gets his fans to buy into it
4. Appeals to an idealistic time
5. Be polarizing he was Black and white about the issues – takes a stance
6. Not politically correct – not even close
7. Messaging comes directly from him, not some committee that has sanitized the post
8. He comments on recent events
9. He attacks his competition relentlessly – typically not a good strategy
10. Used his past success to discuss solving today’s problems
11. Gets a lot of press coverage by issuing Surprising and strong statements – Steve Jobs was a master at this.
12. He is entertaining
13. He is an outsider – not part of the good boy/girl network
http://www.maccarpeli.com/ source for Donald Trump graphic
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Don’t miss this one! “Ep 7: How to Get 70 Million Views on Facebook”
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