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We talk with the CEO of Act-On Software and two seasoned marketing automation experts on the subject of how to get the most out of marketing automation.
Guests:
• Andy MacMillan CEO of Act-On Software, one of the leading marketing automation solutions on the market
• Paul Adamson of Spinnaker Management Group, a supply chain services company
Brandon Larocque of Access Marketing, Brandon helped design the Guinness Book of World Records’ “World’s Most Advanced Robotic Arm.”
We learn:
How do you define marketing automation, and why do companies need it?
How do you roll out marketing automation and how do you choose which channels to market on?
What are some specific marketing automation tricks and hacks that moved the needle for you?
Do you have any specific examples of marketing automation that produced a very high ROI?
What mistakes are people making with marketing automation?
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Don’t miss this one! “Ep 7: How to Get 70 Million Views on Facebook”
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