What does the future of B2B Marketing look like to you?
At this year’s B2B Connect, we asked some of the experts in attendance to give us their take on the future of B2B marketing. Our interviewees took inspiration from the current state of the field, as well as the trailblazing being done in B2C, to formulate their answers.
Watch the video below for predictions from these B2B marketing experts:
Alicia Dietsch, Vice President of Marketing Communications & Operations at AT&T
Bryan Burdick, Global Head of B2B at LinkedIn Marketing Solutions
Mike Ward, VP of Demand Generation, Marketing at Workfront
Monu Kalsi, VP, Head of Digital Marketing at Zurich North America
Russell Glass, Head of Products at LinkedIn Marketing Solutions