4. Value in Marketing – Marketing Management Video Lecture by Prof. Vijay Prakash Anand

In this video, I have talked about the meaning and importance of Value in Marketing. Value is the most important term in marketing. I call it the ‘V’ Factor, which is essential to succeed in the market. Just like ‘V’ for Victory, ‘V’ for Value can do wonders for a company. So, if you want to become a good marketer, you need to understand this ‘V’ Factor well.

Let us check out the video to know more….

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