Marketing channel is the path or way through which products and services are provided to the correct customers.
So what are the various types of Marketing Channel?
1. Communication Channel : This is the channel via which marketers communicate with their target audience. Like internet,social media,newspaper and many similar platforms.
2. Distribution Channel : The channel via which marketers display or sell their products. It tells about the products,pricing,offers,etc.
3. Service Channel : Service oriented companies deliver via service channel. These includes banks,insurance sectors,transport.etc.
Watch this video to learn more
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