Month: June 2017

STARTING OUR NEW FANCY BUSINESS! – How To Minecraft S4 #20

“FPC Ticket Lounge” has a damn nice ring to it!
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The 22 Immutable Laws Of Marketing | How to Market your Business

Click here for more Insight: https://goo.gl/YVgPDx
Get the book: http://amzn.to/2tdsDNn

In this video I will show you the 22 immutable laws of marketing. If you want to be in business, you have to know how to market yourself. And how you have to know how to do it well. A lot of people think that a good product is all that matters, that if you build a good product, then people will come of their own.

That is not true. A lot of companies have an incredible success just due to their marketing strategies, apple and nike being notable examples. Using effective marketing, you can anchor your product in your customers mind, and turn them into loyal fans. That’s all business really is at the end of the day, understand people’s psychology.

Al ries and jack trout have over 40 years of marketing expertise, and using all the knowledge they had at their disposal they created these 22 laws of marketing that have stood the test of time. It is imperative that you know these laws if you’re in business.

Law 1: Leadership
Law 2: The Category
Law 3: The Mind
Law 4: Perception
Law 5: Focus
Law 6: Exclusivity
Law 7: The Ladder
Law 8: Duality
Law 9: The Opposite
Law 10: Division
Law 11: Perspective
Law 12: Line Extension
Law 13: Sacrifice
Law 14: Attributes
Law 15: Candor
Law 16: Singularity
Law 17: Unpredictability
Law 18: Success
Law 19: Failure
Law 20: Hype
Law 21: Acceleration
Law 22: Resources

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Marketing Minute 061: “What Is AIDA and How Do Marketers Use It?” (Digital Marketing Tactics)

When it comes to moving potential customers to action, A-I-D-A (or AIDA), works by moving buyers through a series of steps by providing the right information through the right channels and at the right time.

Step 1. Capture the Attention of your target audience members. You’re competing with thousands upon thousands of messages in everything from traditional media to social media to word-of-mouth communication. Your message needs to break through the clutter to be seen and/or heard.

Step 2. Spark the potential buyer’s Interest in what you’re saying (and hopefully in your product as well). Can you keep them informed or entertained enough to listen to your complete message?

Step 3. Develop their Desire in what you’re offering. You need to make your brand story relevant to your audience and then supplement fact-based arguments with emotional connectedness.

Step 4. Provide a clear path to Action. Allow a positive decision to be made and support the customer in making the desired exchange.

The AIDA approach works best when you know your audience, engage with them, and genuinely attempt to serve their needs.

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– Personal Branding and Professional Branding
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– and whatever relevant and related topics come our way.

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The Sunday Talk – SEO is a part of Digital Marketing

The advice I wanna give you in this rainy morning is: You really have to get a place where you know what your company is about. I can improve your SEO. I can tell you how to improve your Digital Marketing but you not gonna be successful online if you are the only one who thinks that your product is good.

I am not very impressed by the British summer. Welcome to my world of traffic, rain and SEO.

Steven van Vessum: So we are working on a public API as well. And we gonna be integrating that in a WordPress plugin so you can basically install the plugin and every time you make a change on your website we will send a signal to the Content King (https://www.contentkingapp.com/) crawler.

Omi: So basically you gonna have a WordPress plugin that people can just download?

Steven van Vessum: Yes.

Omi: Ok, I get it. This is a good idea, you know? Because a lot of people use WordPress, right? I u

Steven: Yes, there is millions.

Omi: I use WordPress for my personal website omisido.com.

Steven: Yes, I know. We use it as well.

On my way to an SEO roundtable organised by Kevin Gibbon the CEO of Blue Glass – top digital marketing agency here in the UK. In the end of the day, nothing beats meeting people in real life.

Just coming back from the roundtable organised by Blue Glass and one thing is very obvious. Big companies have finally started to understand the core principles of SEO. Meanwhile what really surprised me was that so many people that were not technical were asking and talking about technical SEO.

Thursday and the big day has finally arrived. General Election 2017. Torres, SMP, Labour. But if you don’t know who to vote for vote Digital Marketing.
As a member of the Digital Marketing Party, I can promise you better ROI – return on investment. better knowledge of your community. For once I can promise you: you gonna know who your community is.
Vote for the future. Vote for Digital Marketing.

In about ten minutes I’m gonna be talking to David James – the CEO of http://businessgrowthdigitalmarketing.com/ and a top SEO from Australia.
We gonna be talking about the basics of SEO and the importance of including SEO in your overall Digital Marketing Strategy.

I will try and be as short as possible, you know. Basically, if you think that you can do – I will be very very specific. If you think that you can do SEO without data whether is technical or content. Let’s just say, let’s concentrate on content. If you think that you can do content SEO without data you are literary in the wrong job.

Everything nowadays is about data.
If you don’t understand how the customer is coming to your website, why the customer is coming to your website, who is that it’s coming to your website, you know. Because it’s not important

Because it’s not important even to know the number, you know, you have to know the specifics. Telling me “3 thousand are coming to my website a day,” tells me nothing. Absolutely nothing. Tells me straight away that you do not know what you are doing in SEO. SEO is all about data. Or the way I normally put it in front of, you know. let’s call them the ‘normal’ people.

David James: I see what you did there.

In my opinion, SEO is 50% math and 50% imagination, creativity. Yeah, That’s it.

David James: Spot on.

I had such a busy week. Three online webinars and one SEO roundtable. This week I’ve talked to so many people and I can see a trend emerging. Successful companies are those who successfully managed to all Digital marketing parts together.

SEO is one of those important Digital Marketing tools. Your SEO team should not only be part of development. Your SEO team should not work in a silo.

Your SEO team should be heavily involved in defining and delivering your Digital Marketing strategy.

Guys, next week I am going to the Search Leeds PPC and SEO conference organised by Branded3 where I’m gonna be learning from top marketers like Dawn Anderson, Aleyda Solis to name the few.
But you do come back here next week cause you’ve got the problems and I’ve got the solutions.

This article was first published on OmiSido.com http://omisido.com/the-sunday-talk-seo-is-a-part-of-digital-marketing/

We Are One by Vexento https://www.youtube.com/user/Vexento

Music provided by Audio Library https://youtu.be/Ssvu2yncgWU

O principal erro de uma empresa em marketing sustentável

São Paulo – O mundo do marketing sustentável, infelizmente, está cheio de organizações que levantam a bandeira do assunto com muita divulgação, mas pouco planejamento. No meio do caminho, surgem diversas falhas básicas. Marcus Nakagawa, coordenador do Centro ESPM Socioambiental, explica neste vídeo para empreendedores o que é “greenwashing” – e por que ele é o maior erro que seu negócio pode cometer quando se fala em marketing sustentável.

Breaking News: TRUMP Sued Over BUSINESS TIES (06/12/17)

On CNN Newsroom with Brooke Baldwin, Former Trump Campaign and Transition Adviser Bryan Lanza and former White House Ethics Czar, Norman Eisen talks about the new law suit against President Trump filed by two Attorney General over Trump Business ties with several different countries worldwide.