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Agataliiko nfuufu 16. 01 2017
Market share…. In essence, how much of the pie you have, as compared to how much your competitors have.
If you’ve ever worked for a medium- or large-sized firm, you’ve probably seen people getting upset about market share percentages and how they’re decreasing, or not increasing as planned.
Granted, it’s nice to know where you rank in the eyes, or better yet the wallets, of your target audience, but there are some reasons why market share can, at times, be overrated.
First, market share is dependent on which target audience we define as the denominator. Is it the local market? The regional one? The national one? Is it the B2B or B2C buyer segments? The younger or older or middle-aged audience? How you define the market obviously impacts that market share percentage.
Also, are you looking at sales revenue share? Sales volume share? Number of clients? Number of locations? There’s so much potential for ambiguity and variability that making comparisons to competitors is sometimes confusing unless you’re winning on all fronts.
But more than this is the truth that profits can be spent while market share cannot.
Always remember that market share is good to have, but profit is essential.
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Members of Parliament have been recalled to resume House business effective Tuesday with committee sittings and the plenary on Wednesday.
This follows the withdrawal of the petition that led to interim court order issued by Deputy Chief Justice Steven Kavuma that had barred Parliament from debating or investigating the six billion shilling payout to 42 government officials for winning an oil tax case in London, UK.
But as Maurice Ochol reports, Speaker of Parliament Rebecca Kadaga wants the interim court order annulled word by word.
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11 small business ideas that are easy to start 2017. Visit http://selfmadesuccess.com/small-business-ideas-easy-2017/ for video notes, related content, and helpful resources mentioned.
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In this video, I will show you 11 of the best small business ideas that are easy to start in 2017. Businesses can be very complex, time-consuming, and expensive to start. Fortunately, there are options out there for aspiring entrepreneurs to get a business up and running as soon as the next day. I’ll show you the best options you have. Enjoy the video and let me know what you think!
Before you run out and start sending messages on Facebook, Twitter, Linkedin, or on your blog – you should have a Social Networking strategy for your business. The vast majority of business owners are so confused about the technologies that they forget the different social networking technologies are just tools. The smart entrepreneur will have an overall blueprint or strategy for what hey want to get out of these tools before they spend a lot of time and money on them.
The most effective social networking and internet marketing strategies will be integrated with your existing marketing campaigns – Don’t put social networking on an island by itself! Your customer needs to have a thought through and consistent relationship with you. This includes both online and offline channels! In fact, some of the best campaigns I have ever seen use both traditional techniques and social networking together!
On this video, you will learn a simple 5 step process for developing your social networking and marketing strategy. Follow the 5 steps to create your successful marketing campaigns!
School of Rock S02E11 – Takin’ Care of Business.
The series follows a group of rule-abiding prep school students – Zack, Lawrence, Freddy, Summer and Tomika – who learn to take risks and reach new heights thanks to substitute…..
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