Learn how to reach your audience and potential business partners through research, brand integration and social metrics.
These days filmmakers are required to balance business and creative on a daily basis. How do you determine the best marketing and business strategy for your film and projects with varying scopes? This panel will look at the options available for reaching and engaging your audience and potential partners through research, brand integration and social metrics.
Marc Schiller
Founder and CEO, BOND Strategy and Influence
Marc Schiller is an accomplished executive with a wealth of industry and entrepreneurial knowledge in brand strategy, marketing, and public relations. For fifteen years, BOND has re-written the book on how entertainment companies and brands should approach marketing in the digital age. Under Marc’s leadership, the company blends the smarts of a strategic consulting firm with the influence of a creative marketing agency to transform clients’ businesses. Marc has recently lead the marketing strategy for such films as Exit Through The Gift Shop, Senna, The Imposter, Marley and many others.
Ira Deutchman
Managing Partner of Emerging Pictures; Professor of Professional Practice in the Graduate Film Division of the School of the Arts at Columbia University and Chair of the Film Program (MODERATOR)
Ira Deutchman has made, marketed or distributed more than 150 films since 1975, including some of the most successful independent films of all time. He was one of the founders of Cinecom and later created Fine Line Features, both of which helped define the independent film business. He acquired and released such films as My Own Private Idaho, Night on Earth, The Player, Short Cuts, Bitter Moon, Naked and Hoop Dreams, and produced Matewan and Mrs. Parker & the Vicious Circle, among others. He is currently Managing Partner of Emerging Pictures, a New York-based digital exhibition company, and holds teaching and administrative positions at Columbia University.
Aron Gaudet
Aron Gaudet was born in Old Town, Maine. His documentaries include The Way We Get By (09) and a segment of PBS’s Lifecasters (13), co-directed with Gita Pullapilly. Beneath the Harvest Sky (13), which he co-wrote and co-produced, marks his feature debut.
Gita Pullapilly
Gita Pullapilly was born in South Bend, Indiana. She studied finance at University of Notre Dame and journalism at Northwestern University’s Medill School. She produced all of Aron Gaudet’s documentaries and co-directed a segment of Lifecasters (13) with him. Beneath the Harvest Sky (13), which she co-wrote and co-produced, marks her feature debut.
Adam Klaff
Head of Business Development, VHX
Adam is the Head of Business Development for VHX, where he oversees platform growth and is responsible for content partnerships with filmmakers, distributors, and other providers. Prior to VHX, he was Vice President of Scott Rudin Productions. He is a graduate of The George Washington University.
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