Dan is Vice President for Global Marketing at L’Oréal Paris. In marketing his products to consumers, Dan likewise touches on managing the price, promotion and distribution aspects of his brand’s business. He describes the most challenging and demanding aspect of his job, which is getting the consumers to switch from one brand or product to a new one. He describes field experience as very important, as well as staying close to the consumers. He discusses how in no other company you can have such an impact on the product – sometimes he still sees products in the supermarket that display the copy that he wrote himself earlier in his career.
Dan, Vice President for Global Brand Marketing — L’Oreal Marketing
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Dan, Vice President for Global Brand Marketing — L’Oreal Marketing
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