Month: April 2016

5 Ways to Make Your Lawn Care Marketing More Effective – lawn Care Marketing Expert

Lawn Care Marketing http://www.lawncaremarketingexpert.com –
In this video, we will talk about 5 ways you can make your lawn care marketing more effective.

1. Answering Your Phone
Not only do you need to answer your phone, but you need a Lawn Care Marketing phone strategy in place. You should avoid letting your phone calls go to voicemail. 70% of callers that get a voicemail system will not leave a message. Instead, they will be hanging up and calling the next business.

2. Track your leads
Leads should always be tracked, whether by pen and paper or through a software system like Service Auto Pilot. Tray to get the callers name address and phone number for every call. Simply offering to email the caller an estimate can get them into your contact system. Be sure to also log any objections the caller has.

3. Follow-up with your leads
When you receive a lead, it is vital to follow up with those leads. If a prospect has provided contact information, you have a great opportunity to continue to stay in touch and let the prospect know that you are still interested in getting their business. Try to set up an appointment to look at their property and make an estimate in person.

4. Use Multiple Lawn Care Marketing Methods
Using various marketing channels can increase the effectiveness of your campaign. This means doing things like SEO, offline marketing, print, direct mail, branded vehicles, etc.

5. Re-invest in your Lawn Care Marketing
As your income increases, increase your marketing budgets to continue to fuel new leads and sales. Learn what the most effective strategies have been, and increase those effirts first.

Before the Internet; lawn care and landscaping companies had no alternative but to rely solely on offline marketing: print mailers, door hangers, newsletters, yellow pages, newspapers, etc… With the Internet came a whole new breed of marketing options: Email, Pay-Per-Click, Search Engine Optimization (SEO), Local Search and now Social Media each rising and falling in popularity after having their turn at the top.

During this ongoing marketing evolution many companies have abandoned offline advertising in favor of an endless succession of the newest or most popular online marketing flavor of the day. Choosing marketing strategies as they would clothes. If it is fashionable this season then that is the approach they are going to try. Spam Emails? Sure why not. Social Media? Yes, Please. SEO, I’ll have seconds.

Is this really the best way to choose a marketing plan? Should you be trying to market your business like a Fortune 500? Is spending 4 hours a week on Pinterest going to get you any new customers? Isn’t offline marketing dead?!?!?

Well lets ask Google, who according to the Wall Street Journal spent 3 million on traditional offline marketing in 2011.

Yes, Google, undisputed heavyweight king of online marketing, relies on those forgotten offline marketing strategies of yesteryear including direct mail and print advertising to market many of its own products. So I have to chuckle when I hear offline marketing doesn’t work or is dead like the Dodo.

In reality, it is still very much alive and if implemented correctly can be enormously effective.

At the end of the day; AdWords, direct mail, email, social media, print ads, etc. all have pros and cons and are ultimately just tools to accomplish a goal.

It is the marketer’s job to choose the best tool to achieve this goal.

Most of the time, that goal may be just to get as many qualified leads as possible. In that case starting with one or more online strategies such as SEO, PPC or Local Search and then adding highly targeted print flyers might create the widest possible net for capturing leads.

At other times, that goal may be to get more referrals from existing clients or to increase their average lifetime value . In that case, a multi-part email campaign with frequent social media “touches” combined with a very targeted print campaign can yield the best results; upselling your clients into buying new or more profitable services or nudging them into becoming active referrers.

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Lawn Care Marketing

Del marketing relacional al CRM

En este video se puede ver una personificación entre la publicidad masiva o el anunciante y el consumidor; el trato despersonalizado, el hablarles a todos del mismo modo y cosas que el Marketing Tradicional no puede resolver, pero si el marketing relacional y el CRM

The Marketing of Madness: The Truth About Psychotropic Drugs

Now showing on TON (The Occult Network): www.theoccultnetwork.com

The Marketing of Madness is the definitive documentary on the psychiatric drugging industry. Here is the real story of the high income partnership between psychiatry and drug companies that has created an billion psychotropic drug profit center.

Creating Marketing Lists with Microsoft Dynamics CRM 2015

James CTwo demonstrates how to implement Marketing Lists in Microsoft Dynamics CRM 2015. Key points covered include the differences between static and dynamic lists, how to add members to a list and how to create quick campaigns.

Please click the link below to receive your free trial:

http://www.c2software.com/free-trial-for-dynamics-crm-youtube.aspx

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UNFINISHED BUSINESS Tim Camerons Newest Buggy

SUPER ATV http://www.superatv.com
RCV AXLES http://www.rcvperformance.com
MADRAM11 Clothing http://madram11productions.com

Tim Cameron decided he wasn’t going to be able to drive Money Maker like he wanted so he decided to build a new buggy. TC built this new buggy in 2.5 weeks in-between SRRS races. He was able to use some of the same parts from Money Maker but also had to get a lot of new parts.

Should Disney step up the marketing for Rogue One? – Collider

Bobby Hoskins writes

Hey, Collider crew. I have a feeling that Disney/Lucasfilm has a big disconnect with the general moviegoers. I’ve heard many people (who aren’t stupid people, just not in the movie news sphere) say that they’re excited for the new Star Wars movie because they think it’s the next episode and are shocked when I tell them about Rogue One. I think Disney needs to start marketing Rogue One to get people to understand the type of Star Wars movie that is releasing this year. Do you, as well? Thanks for everything you do!

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