Take this XSeries on edX: https://www.edx.org/xseries/marketing-analytics
In this marketing XSeries you will learn best approaches and practices to marketing measurement and analysis. You will get hands-on experience applying analytics tools and techniques to real-world marketing problems and understand analytics-based marketing to drive ROI for your marketing campaigns.
Marketing analytics is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field. This XSeries provides a practical approach to understanding the benefits and objectives of quantitative marketing for all types of marketing campaigns.
This XSeries is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.
This series will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.
What You’ll Learn:
– Learn the power and methodology behind marketing analytics.
– Identify market trends and metrics to measure marketing success.
– Understand price and promotion analytics to maximize their overall impact for your business.
– Competitive analysis and market segmentation to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to LASER-guided precision.
– Products, distribution and sales to identify channels to best engage with your chosen markets.