ShutterFest 2016 Recap and Marketing Advice for Photographers

Speaking at ShutterFest 2016 on Marketing and Social Media for Photographers. I was invited to be a speaker at ShutterFest 2016 which was a great event put on by Shutter Magazine.

My speaking topic was focused around Marketing and Social Media for Photographers, and after covering same initial key areas of focus I went largely into a Q&A session which ultimately was the most helpful and engaging for everyone.

It has motivated me to cover this subject more on the channel, similar to what I do for my Graphic Design audience. I will also be doing more tutorials around DSLR Video since that was a huge topic of interest and something many people are having trouble transitioning to.

SUPPORT THE CHANNEL VIA AMAZON SHOPPING
http://www.amazon.com/?tag=robertoblaked-20

AUDIO MUSIC & SOUND FX
http://audioblocks.refr.cc/K9MSL3S

JOIN CREATE AWESOME COMMUNITY NEWSLETTER
http://goo.gl/EywY3S

MY YOUTUBE SETUP
http://amzn.to/1TwiZjD

RENT CAMERA GEAR
https://lumoid.com/?invite=3C46I86Q

LISTEN TO THE PODCAST
https://goo.gl/SEQmn8

GET A CREATE AWESOME SHIRT!
http://goo.gl/lsr8uY

SUBSCRIBE FOR MORE AWESOME
https://youtube.com/subscription_center?add_user=robertoblake2

Checkout More Graphic Design Videos: http://goo.gl/1yqkNK
More Tech Videos & Reviews: https://goo.gl/cDfoZY
More About DSLR Video & Photography https://goo.gl/zTlg6M
More Photoshop CC Tutorials: https://goo.gl/VhQeFN
More Videos About YouTube https://goo.gl/F8a0uf
More Small Biz and Marketing Videos: https://goo.gl/Fz1hyd
More Vlogs and Q&A Videos https://goo.gl/6J5BJd

MY YOUTUBE SETUP
Nikon D3300 http://amzn.to/1vUnnca
Audio Technica ATR2100 http://amzn.to/1ECRn18
Zoom H1 Recorder: http://amzn.to/1Qumh32
TakStar Shotgun Mic http://amzn.to/1waIDjp
Zeikos Tripods 2X http://amzn.to/1IXJGEJ
SP Lighting Kit http://amzn.to/1GftjSU
Lexar HR2 Workflow Hub http://amzn.to/1ED3Xln
Lexar SR2 SD Card Reader 4X http://amzn.to/1Gvj0hi
Lexar Memory Cards 32GB 5X http://amzn.to/1ED4x2o
Transcend Memory Cards 32GB 8X http://amzn.to/1Gvj8NQ
Seagate Desktop Backup http://amzn.to/1desv86
Editing Software Adobe Premiere Pro CC

BEGINNER DSLR VIDEO EQUIPMENT AND GEAR
50mm Nikon Lens http://amzn.to/1L3Qpxv
50mm Canon Lens http://amzn.to/23OkNHK
35mm Nikon Lens http://amzn.to/23Okg8B
24mm Canon Lens http://amzn.to/1QLnzX0
Yongnuo 35mm Canon Lens http://amzn.to/23OkufU
Yongnuo 50mm Canon Lens http://amzn.to/23OkD3b
Nikon D3300 http://amzn.to/1vUnnca
Nikon D5500 http://amzn.to/1KvzWHs
Canon Rebel T5i http://amzn.to/1KvzV6a
Sony Lapel Microphone http://www.amazon.com/gp/product/B0058MJX4O
Rode SmartLav+ Microphone http://amzn.to/1KvzYyS
Rode VideoMic Go http://amzn.to/23Ola4W
TakStar Shotgun Mic http://amzn.to/1waIDjp
SP Lighting Kit http://amzn.to/1GftjSU
Raveli Tripod http://amzn.to/1L3RIMX
Mefoto Travel Tripod http://amzn.to/1KvA6ys
Fancierstudio Shoulder DSLR Rig http://amzn.to/1S5PxzR
Fancierstudio Spider Rig http://amzn.to/1KvAkpq
Joby Gorilla Pod http://amzn.to/1KvB1Po
Neewer LED Lights: http://amzn.to/1KvB2Tr

RECOMMENDED WEB HOSTING PROVIDER
Blue Host http://goo.gl/or3zpx

RECOMMENDED EMAIL MARKETING via MAILCHIMP
http://eepurl.com/bugUyT

CONNECT WITH ME ONLINE

Roberto Blake – Award Winning Entrepreneur, Founder, Author, Speaker



http://facebook.com/robertoblake2
http://periscope.tv/robertoblake
http://instagram.com/robertoblake

Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.

Euro Truck Simulator 2 – Mercedes Benz JetBus HD2 – Business Santoso – Com Logitech G27

GOSTOU? LIKE+FAV QUE TAMO JUNTO BIRÓSCA!

★★★★★★★

CONFIRA O DESCRITIVO DO VÍDEO

SITE OFICIAL ► http://www.raavaz.com.br
FANPAGE ► https://www.facebook.com/blogdovaz
FRIENDPAGE ► https://www.facebook.com/raa.vaz
TWITTER ► https://twitter.com/RaaVaz
INSTAGRAM ► http://instagram.com/raavaz
SKYPE ► canalraavaz
RAIDCALL ► 7552764
BUS ► http://goo.gl/Kp5jnG

Giraffics | Why Startups Fail? | Reason #4 The Business Model

Entrepreneurship is a journey. Not all startups make it till the end. Is it luck? Maybe. But according to statistics there are 5 most common reasons that entrepreneurs make.

Reason number two is the business Model. How is that?

As part of our mission to visualize the information of the world, our first series consisted of 5 episodes in which we created a guide for entrepreneurs to avoid the most common mistakes that startups usually make.

Facebook Business Page Tips – A Facebook Marketing Strategy That Works

Facebook Business Page Tips – A Facebook Marketing Strategy That Works. http://toshlubekproductions.blogspot.co.uk/2015/08/five-sure-fire-strategies-to-build-your.html
http://www.lizmelville.com/. Research your ideal customer for your Facebook business page. You have to know who you’re looking for on social media. You might say, it’s everyone, but you would be wrong, that’s not your ideal audience when you are using facebook for business. You need to think about who you really want to talk to and reach on Facebook and then tailor your message to them.

Use Graph Search to help you with your facebook marketing strategy. Type in phrases into the search bar at the top of Facebook. For instance, “Pages liked by people who like Liz Mellville”. Substitute your business page name for “Liz Melville”. If you want to snoop on the competition it could be a competitor’s business page name or another page where you might find your ideal customer. Facebook will return a list of other pages that your fans like so you can build a list of their topics of interest. In Liz’s case the results show that her fans are into books and literature. So Liz ought to talk about books and literature but she could bring it back to a business context and ask her fans, “what’s the best business book you have ready lately?” By doing so she is linking it back to what she has found out about what her audience is interested in.
By using Graph Search you are able to hone in on what your audience wants to hear about. Importantly do not talk about what you want to sell but what they want to hear, that’s the key because most of the time that people are on Facebook they are not there to buy but to have a chat.

Set some goals and measure your success
It does not really matter what it is but you should have a goal because if you do not know what you want to get out of using Facebook how will you know it is working for you? Make sure your goals are specific so that you can measure your success. So it might be…

• How many website/blog visitors you can drive from Facebook?
• How many email subscribers you can get?
• How many page likes do you want to get?
• What level of post reach do you want?
• What percentage uplift in sales?

Whatever you choose make sure it is measurable and after a set period of time see whether you have achieved your goal.

Seek out your audience
You need to “fish” in the right place to find people you want. Again you can use Graph Search to answer:

• Which Facebook pages do your audience love?
• Which Facebook Groups might they be in?

Search “Groups joined by people who like (insert your business page name)” and then join those groups, where appropriate, join-in the conversation and occasionally mention what you do. People will get to know you and come across to your page.

Create Attention Grabbing Content
You need the right bait to hook your customers and that’s your content. If you find that you are not getting post reach and engagement on Facebook it is not Facebook’s fault, the truth is you are not creating the right content. Great images are like gold dust on Facebook because they grab the attention and will engage your audience.
It’s Facebook suicide if you try to sell, sell, sell. That’s not to say you should never sell but just follow the 80:20 rule. 80% of your content should be for your ideal customer and only 20% should be about you and your business.

Use Facebook ads
Facebook is now one of the largest ad networks in the world and it offer you laser targeting by using “interests” when you set up your ads. During the process of setting up your ad Facebook will ask you the questions about who you want the ads to reach.
In your ad copy make include your offer and the most important information right up at the top before the cut off. Ask a question, spark curiosity, or invite people to interact with your advert. Experiment with the length. Some ads work better is they are long while others are more effective if they are short. To find out what works best try A/B testing and then use the one that produces the best results. Also test your images and headlines on your ordinary non-promoted posts to see what is likely to get the most likes, comments and shares before you use them on an ad. Your image should be 1200 x 628 pixels because Facebook will then optimise it to look good and PNG files work better than jpeg. If you are using text in your image Facebook will screen it to make sure the text only takes up 20% of the image.

If you don’t know what facebook is see here: https://en.wikipedia.org/wiki/Facebook
Stay upto date with social media here: http://www.socialmediatoday.com/
Video views on Facebook: http://www.bbc.co.uk/news/technology-33794079

Facebook Business Page Tips

C.Slack – “M.O.M.B” Mind On My Business (Official Music Video)

C.Slack – “M.O.M.B” Mind On My Business (Prod. CREAM)
Subscribe here: http://bit.ly/rapcitysub

➥ Become a fan of Rap City:

http://www.facebook.com/rapcitysounds

http://www.instagram.com/rapcitysounds

➥ Follow C.Slack:

http://www.facebook.com/c.slackofficial
http://www.instagram.com/c.slackofficial/

Directed by Hector Solorzano
www.hexsoloproductions.com
www.facebook.comsolorzanophotograpy
Instagram: @Hex_Solo

DJI operator : Mathew Costello http://www.costellomgmt.com/

Ronin operator: Tyler Stefanell
Instagram : @reelthefilm