Month: March 2016

Chapitre III : Marketing – L’Analyse du Marché – Selon les trois critères en Darija

J’ai montré dans cette vidéo une analyse du marché à travers trois critères essentiels : la concurrence, la demande et l’offre.
L’analyse du marché est primordiale pour l’étude de marché, dont elle permet de bien comprendre les composants du marché avant de l’étudier.
Chapitre III :Marketing – L’Analyse du Marché – Selon la concurrence, la demande et l’offre en Darija
Abonnez-vous sur
https://www.youtube.com/channel/UCMTnV2xOXtzoA2GNwoTzFTQ
Notions de base :
https://www.youtube.com/watch?v=Njzz8ZjLE0o

Marketing Opérationnel – Chapitre 1 – L’environnement du Market
https://www.youtube.com/watch?v=WfJTIoKAklo

Marketing Opérationnel – chapitre II : Le comportement du consommateur
https://www.youtube.com/watch?v=-4hzE2kAHiI

chapitre II partie 2 le Processus Décisionnel d’achat
https://www.youtube.com/watch?v=J1vuP4CEVeo

marketing (interest), démarche marketing, marketing, swot, analyse externe, diagnostic marketing, strategie, porter, plan, marketing mix, mise en oeuvre, choix prioritaire, vision, produit, image de marque, postionnement, groupe de consommateur, ségmentation, planification, spécialiste, suiveur, leader, marketing communications (organization sector), perstel, marché, matrice bcg, analyse inerne, concurrence, analyse, objectif, client, positionnement, long terme, court terme, marketing opérationnel, entreprise, stratégie, marketing santé, management marketing, stratégie commerciale

Introduction to Marketing | UBCx on edX | Course About Video

Learn the fundamentals of marketing, including strategies and tools used across industries.

Take this course free on edX: https://www.edx.org/course/introduction-marketing-ubcx-marketing1x#!

ABOUT THIS COURSE
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy and more.

Learn through the award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

This course is for anyone interested in marketing.

WHAT YOU’LL LEARN
– Develop a basic customer segmentation system
– Effectively target customer segments and position your product or service in the marketplace
– Begin to understand the psychology of consumer decision making
– Develop pricing strategies that maximize profitability
– Define appropriate channel systems and go-to-market efforts
– Understand how marketing metrics can benefit your business,
– Build effective communication efforts with customers.

Hillary Says She Wants To Put Coal Workers ‘Out Of Business’ – Spox Rushes To Her Defense

Video Transcript:

HILLARY CLINTON: I’m the only candidate which has a policy about how to bring economic opportunity using clean renewable energy as the key into coal country. Because we’re going to put a lot of coal miners and coal companies out of business.

After the remarks Sunday, a Hillary spokeswoman rushed to Mrs. Clinton’s defense.

KRISTINA SCHAKE: She wasn’t very clear about how she said that. But, you know, she’s the one candidate who actually has a plan to help coal miners and their communities transition to clean energy.

So Hillary wants coal workers to lose their jobs and somehow get them new ones for clean energy?

CLINTON: Now, we’ve got to move away from coal and all the other fossil fuels. But I don’t want to move away from the people who did the best they could to produce the energy that we relied on.

SCHAKE: So, she didn’t say it very gracefully but when you really look at her record, and what she’s laid out in this campaign, she’s the one that’s really with coal miners and trying to help them not only get the benefits they’ve earned, but the respect that they deserve.

Later, CNN’s Alisyn Camerota actually wondered if Hillary should have told the truth about laying off coal workers.

CAMEROTA: Governor, there’s this expression, old political expression that you know – a gaffe is defined as when a politician accidentally tells the truth. And so, was it right for her to say, you know, “We’re going to put a lot of coal miners out of business”?

What do you mean right? Would you rather she lie to get elected?

Cosmétiques d’origine animale, la jungle du marketing ?

Tous les jours sort un nouveau produit miracle pour votre peau, et la nouvelle tendance ce sont les produits d’origine animale, bave d’escargot, soie liquide, encre de seiche… Innovation ou marketing ?

Le site de l’émission : http://france4.fr/pigeons
Facebook : http://facebook.com/ONPDP
Twitter : http://twitter.com/PigeonsFrance4