Month: March 2016

Ali is Marketing Vice President for Maybelline New York. The changing trends in the beauty market means Ali has to move quickly as she devises marketing plans for her products and manages retail relations to deliver on sales and profit. She describes the need for “instinct” at L’Oréal – the creative, intuitive, passionate side necessary in working in the beauty industry. She also describes the need to react quickly to the fast-changing trends in the market.

Ali, Marketing Vice President for Brand — L’Oreal Marketing

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Get to know more about L’Oreal on our official site: http://careers.loreal.com

At L’Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers.

A thrilling experience,
A culture of excellence.
L’OREAL

Ali, Marketing Vice President for Brand — L’Oreal Marketing
http://www.youtube.com/user/careersatloreal

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Jackie Huba’s work has been called “the word-of-mouth-gospel” by Forbes magazine. An expert on creating and sustaining customer loyalty, Huba is the bestselling author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, and is the co-author of Citizen Marketers: When People are the Message, along with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Interactive and engrossing, Huba isolates the strategies organizations can apply to engage their customers like never before.

Through her work, Huba has helped companies such as Discovery Communications, Whirlpool, Dell, Rogers, Yahoo, and Kraft to create unprecedented loyalty in their customer base.

A co-author of the award-winning Church of the Customer blog (it boasts more than 105,000 daily readers and is ranked as one of the most popular business blogs in the world), Huba’s work has also frequently been featured in media such as The Wall Street Journal, The New York Times, Businessweek, and Advertising Age.

Huba was a founding board member of the Word of Mouth Marketing Association, is an 11-year veteran of IBM and was named as one of the “ten most influential online marketers” by Invesp Consulting.

http://www.speakers.ca/speakers/jackie-huba/

This video is brought to you by Speaker’s Spotlight – http://www.speakers.ca – Canada’s leading speakers’ bureau.

Book Jackie Huba as a keynote speaker for your next event by contacting: request@speakers.ca

Review of the Corp cards: https://www.youtube.com/watch?v=hhDqC6f1nRM&list=PLBHiTkdWCxnSnqW_vFtkYUyF3VU1mEzdi&index=30

Read more about the pack on the publisher’s site: https://www.fantasyflightgames.com/en/news/2015/8/26/business-first/

Need Netrunner or Doomtown singles? Check out Born to Play Games! Use my code WILLINGDONE at checkout for 20% off your entire order! http://www.borntoplaygames.com/

I recommend buying games at your local store, but if that’s not an option and you want to support the channel, please consider using my affiliate link through Amazon.com: http://www.amazon.com/?tag=willingdone-20

If you don’t know how to play Netrunner, check out these by the publisher:
Learn how to play: https://www.youtube.com/watch?v=VAslVfZ9p-Y&t=0m28s
Read more about it: http://www.fantasyflightgames.com/edge_minisite.asp?eidm=207&enmi=Android:%20Netrunner%20The%20Card%20Game

Also like Doomtown? Check out my Doomtown Reloaded videos: https://www.youtube.com/watch?v=qXH_P79PDlM&list=PLBHiTkdWCxnQoTICv64yqw2lDB0eEtmXr

All copyrights for this game are owned by Wizards of the Coast and Fantasy Flight Games. Please buy their games.

Objetivos de la lección:

– Aprender la importancia de la evolución del concepto de marketing. Del marketing 1.0 al 3.0.
– Comprender las 6 W del marketing.
– Entender el nuevo paradigma de la comunicación:
– Conocer los nuevos roles activos del consumidor. Nuevos conceptos: smart-consumer, pro-consumer y UGC.
– Nuevos retos del marketing actual.

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Digital Marketing Trends 2016 | http://ryanjamesmaynard.com/ep-57-digital-marketing-trends-2016/
Digital Marketing Trends 2016 | http://ryanjamesmaynard.com/ep-57-digital-marketing-trends-2016/

I’m definitely not a very “trendy” person when it comes to fashion, but when It comes to online marketing and digital marketing trends, I try to stay in the know!

Whether you are a one man show or working with a team in your digital marketing efforts, it is critically important to know what the latest trends are to optimize your work load. Now a days, not only fashion trends seem to change daily but especially trends in the digital world (those seem to chance every minute!). If you don’t think its “that important” to pay attention to the digital marketing trends in 2016, think again.

In 2015 one of the biggest things that happened in the digital world is the surpass of mobile search vs desktop searches! Yes, for the first time ever according to comscore.com (and many other credible courses), smartphone and tablet usage accounts for 60 percent of digital media time spent. This does NOT mean the desktop computer is irrelevant, however this gives you a good insight on where your marketing efforts are well spent, especially going into 2016.

A few digital platforms you will want to pat attention to and/or take advantage of in 2016 are YouTube, Snapchat (I explain why in my YouTube video), and live streaming on platforms such as Periscope and Facebook.

Something you need to do no matter what platform you are marketing on, is content marketing. Content, content, (GREAT) content, needs to be distributed and radiating from your brand. People are tuning out if you are just trying to sell them on your product or service. They DON’T CARE (for the most part). Content marketing allows you to build a real relationship with your audience, thus leading to them getting to know, like and trust you. When they know like and trust you… what do they do?? BUY.

If you found this info to be helpful, check out my blog for more goodies:

EP 57: Digital Marketing Trends 2016

https://www.youtube.com/watch?v=lQPfDAgU4ek
https://www.youtube.com/watch?v=lQPfDAgU4ek

บล.ซีไอเอ็มบี (ประเทศไทย) แนะนำ OPEN SHORT

Q: When it comes to the mechanics of making sales online, do you need a call to action? Do you trust that with enough good will and trust people will find your website/email when it’s time to buy? If I need my content to drive bookings, should I not at least have a link for more info when people are ready to buy?

Watch the full #AskGaryVee Show Episode 22 here:

Want your question answered on Entrepreneurship Answered?
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Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur’s take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets.

Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a M to a M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC.

Find Gary here:

Youtube: http://youtube.com/garyvaynerchuk
Website: http://garyvaynerchuk.com
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Snapchat: garyvee
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Medium: http://medium.com/@garyvee
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