Month: March 2016

Descubra a importância do uso de múltiplos canais em suas estratégias de marketing digital para aumentar seus resultados com conversão de vendas, tráfego, geração de leads, percepção de marca, branding, e muito mais.

I’m totally not qualified to be talking about stuff like this! WARNING: Here’s a very long and boring rant that may waste your time.
(And yes, I know I say” you know” A LOT!)

This high-level video overview of Microsoft Dynamics Marketing by Tony Schmidt shows marketers how to manage all their marketing in one place, from developing marketing plans and budgets to managing projects and assets to supporting effective marketing communications across traditional and digital channels. Learn more: http://go.microsoft.com/fwlink/?LinkId=394323

100 Ways to Market Yourself and Your Business with No Money
Marketing Your Business or Marketing Yourself with No Budget Means Leveraging Time, Hard Work and Talent.

How to Market Yourself and Your Business with No Budget
Read the Article: http://bit.ly/marketwithnomoney

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Should you spend money on advertising or marketing your business or your brand? YES. 110% Yes… as soon as it is practical to do so… as soon as you have done your homework, understand the marketplace and know it won’t be a waste…

How do you operate with that level of certainty?
Marketing with no money. Leveraging content marketing, in person networking, access to technology and the largest platforms in the world, which by the way are all free… that is how you make sure when it is time to invest in your marketing and advertising that it delivers on ROI for you.

Marketing with no budget is very real and very practical and there are a ton of companies and individuals who have done it until they scaled to a place when it was practical do so.

Lack of money and lack of budget is no excuse for not being successful. You can leverage time and effort instead.

How to Market Yourself with No Money:
Build a personal brand. Start using the free platforms like YouTube, Facebook and Instagram, Start live streaming on Periscope… go to where your ideal audience or consumer or clients are and deliver upfront value to them.

That is how you market yourself with no money. You put in the time and the work to market yourself and build a community around people who value what you are giving them in content. Whether that is information, or entertainment or motivation. You go direct to consumer, in the platforms that matter.

How to Market Your Business with No Money:
You demonstrate the power of your product or service and what problem it solves. You show up. If you think your business is not suited to a platform and you’re not willing to take the time find out or to be the one to dominate that platform, because you don’t see your competition there… it is a mistake and you will lose.

Go there and create value. Go there and show people who you are and what your business can do for them, and that will have value. You will either learn that platform or content strategy is ineffective and why, so you will never waste money trying to win there in the future… or you will learn what it works and this where you need to invest when it becomes practical.

That is how you market your business with no money and no budget.

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Roberto Blake – Award Winning Entrepreneur, Founder, Author, Speaker

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In this tutorial Bobby from SlickText shows us how to set up a SMS Marketing Campaign from start to finish. SMS Marketing is a great way for businesses of all sizes to grow a 100% opt in text marketing list. This means people join on their own. It also means people want to hear what you have to say. This Makes SMS Marketing highly effective.

Become a Pro at SMS Marketing with the FREE text message marketing guidebook. http://www.slicktext.com/sms-marketing-guide/

Here are the simple steps to setting up your new SMS Marketing account.

Step 1: Setup an account
Step 2: Pick a textword to represent your business
Step 3: Set your auto-reply
Step 4: Create Marketing Flyers
Step 5: Print and Post your marketing flyers
Step 6: Let your list grow
Step 7: Send or schedule a sms marketing campaign

3D printing can enhance product development, transform traditional production methods, enable direct digital manufacturing, and facilitate personal fabrication. In this video, Christopher Barnatt of ExplainingTheFuture.com highlights what this means for businesses, as well as offering some broader predictions.

More information on 3D printing can be found in Christopher’s book “3D Printing: The Next Industrial Revolution” ( http://www.explainingthefuture.com/3dpbook.html ), and at: http://www.explainingthefuture.com/3dprinting

More 3D printing and broader future studies videos can be found at: http://www.youtube.com/explainingthefuture

The “travels with a futurist” referred to at the start of this video can be viewed in this video: http://www.youtube.com/watch?v=fYFo2j6gsrw

3D printing pioneers featured in this video include:

http://www.exone.com and http://www.voxeljet.com — both for 3D printing sand casts.

http://www.n-e-r-v-o-u-s.com and http://www.bathsheba.com — both for 3D printed jewelry and other artworks.

http://www.makie.me and http://www.thatsmyface.com — both for 3D printed toys.

http://www.protoseyewear.com — for 3D printed spectacles.

http://www.bespokeinnovations.com — for 3D printed prosthetic limb casings.

http://www.organovo.com and http://www.wakehealth.edu/Research/WFIRM/Bioprinting.htm — for the development of bioprinting.

Links to loads more 3D printing pioneers, manufacturers and services can also be found in the 3D Printing Directory at: http://www.explainingthefuture.com/3d_printing_directory.html

Go to http://dustinnccorchuk.com/salon-profit-circle to get the Salon Profit Circle training series.

The Salon Profit Circle is a strategy specifically for salon professionals on getting your first time clients to become loyal salon clients for the long haul. There are many factors that influence a client’s decision to make you their permanent hair stylist. Once they become a loyal client in your salon, you are on the road to consistent salon growth, which leads to increased salon profits!

It all begins with the first impression in your salon. Are you proud of your salon space? Is it nicely decorated and clean? When your client arrives, be sure to walk toward them with a smile, and greet them appropriately. Help them feel like they are the only client you will see today. Give them an excellent service and finish making them look like a rock star before they leave. And try to pre-book their next appointment with you. This takes confidence to get that next appointment, but you need to get some salon product in their hands, and book their next appointment.

Check out more salon marketing videos at: https://www.youtube.com/watch?v=bC3pBLaY9Mo&list=PLGXfH8meEynAk2CPIzJIPGjfuTFv0nJvP

If they decide they are not ready to schedule their follow up appointment, then we go to step 2 of the Salon Profit Circle! From this point, we follow up with our first time client through email or text message within 24 hours, and ask them to fill out our salon survey. This gives us good feedback, and allows them to invest in our salon by giving their impression.

When they click the salon survey submit button, it redirects them to another page on your salon website which encourages them to share your salon website or salon video on social media in order to get voucher for discounted service on their next appointment.

So they have now filled out a survey, shared your salon on social media, and received a coupon toward their second appointment in your salon. Unless they had a very bad experience, there is a very high percentage you have won them over by this point for the next hair appointment. This is client retention at its best!

And not only that, but they have shared your salon with all of their Facebook friends, which will lead to more first time clients, and the Salon Profit Circle starts over. This is a great hair salon idea that is part of our salon business plan, and has worked wonders for our salon growth over the last several years. I am telling you, this is the way to increase your salon profit!

If you would like help creating a Salon Profit Circle for your salon, visit http://dustinnccorchuk.com/salon-profit-circle-contact/

Be sure to subscribe to my YouTube channel for more free Salon Marketing training: https://www.youtube.com/user/dustinnccorchuk

Salon Client Retention

HOW TO START YOUR OWN BUSINESS – 7 STEPS

Need some tips on how to get a job in digital marketing? Watch Llew Jury, Managing Director of Reload Media explain some areas that might help you land that dream job.

This business English telephone lesson is part of our Business English conversation course: http://www.businessenglishpod.com/about-bep/about-business-english-pod/kickstart-your-business-english/

Talking on the telephone in has become an extremely important part of business English. You need to be able to answer a call in English professionally and create a good image of yourself and your company with only your voice. Having effective business English telephone skills leaves a good impression on your customers, clients, and colleagues. People are busy, so you want to be very clear, polite and organized.

In this business English lesson, we’ll begin by looking at a bad example of answering a call and taking message. We’ll discuss why it’s a bad example, and then we’ll go into a good example of answering a call. I’m sure you’ll see a clear difference.

Before we listen, let’s talk a bit about the basics of handling a call in English. Our tone of voice needs to be pleasant and positive. We don’t want to make people feel like they are bothering us. Some people try smiling when they speak even though the other person can’t see them. This trick helps you to maintain a good tone. Second, we should always be prepared. Whether you’re receiving or making a call, you need to be ready.

We also need to make it clear from the beginning who the person is talking to. This means identifying ourselves and our company. From there, we need to lead the conversation and find out how we can help the caller. The caller should not have to ask for help. And finally, we need to remember that listening is half of a conversation. We need to listen and respond to what the other person is saying.