Month: February 2016

MBA marketing vs MBA finance: What employers want

An MBA in Finance or Marketing are the top few choices for students and professionals wanting to climb the corporate ladder. With businesses going global and innovative digital technologies taking over old business practices, the need for technically adept and skilled professionals is witnessing a surge. On Heads Up, we decode MBA Finance and MBA Marketing careers.

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BUSINESS

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Ryan Reynolds and TJ Miller talk Deadpool, marketing, Hugh Jackman, fans, shots, and more!

http://www.joblo.com Ryan Reynolds and TJ Miller talk Deadpool, marketing,

We chat with Deadpool stars Ryan Reynolds and TJ Miller about the upcoming mutant/superhero flick opening this week!

A former Special Forces operative turned mercenary is subjected to a rogue experiment that leaves him with accelerated healing powers, adopting the alter ego Deadpool.

Starring: Ryan Reynolds, Morena Baccarin, TJ Miller, Ed Skrein, Gina Carano, Brianna Hildebrand

Directed by: Tim Miller

Business rivalry eyed in shooting of Indian national

Police are looking at business rivalry as a motive in the killing of an Indian national in Isabela on Sunday.

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Email Marketing Best Practices – GoDaddy

Email marketing best practices ensure you reach and engage your audience in a successful manner. To start using email marketing for your business visit https://www.godaddy.com/business/email-marketing .
Email marketing programs – like GoDaddy’s Email Marketing – are an awesome and easy way to reach your customers and keep them up to date with your business and products to help generate those all-important sales. But how do you make the most of email marketing? How do you get the job done in the most efficient manner?
Here’s our shortlist of recommended emailing marketing tips to get you off to a flying start.
Link your banner image. This is the branding image at the top of the email. This makes the image clickable so anyone clicking on it will be directed to your website.
Keep your subject lines short, accurate and eye-catching. The subject line is the readers’ first impression of your email so it’s worth putting time into making it right. We found that subject lines with your company name and product can generate great open rates.
Keep your email brief — Most readers will spend less that 20 seconds scanning through an email so be sure to deliver a clear, concise message – excessive info takes away from the focus of your email.
Use Images- We’re visual animals. Be sure to include images in your emails so can instantly grab your readers’ attention and draw them in.
Include a “call to action” — Decide what you want your readers to do – and give them an incentive to do it. Positioning is important here so make sure that the button or link you want them to click is front and center.
Use a bright color to mark links—and make sure to link that primary call to action. Some studies have shown that red links tend to be more clickable. Less is more here though, a lot of bright colors will fatigue the contact and may not be very aesthetic, a couple of bright links will do.
Keep your most important content “above the fold” so people don’t need to scroll to see it – Again: Keep it short and clear – and if you need to write a lengthy email, make sure that the primary message is at the top. This goes for the call to action too, make sure it’s visible upon opening the email.
Yeah: That’s a lot of email marketing best practices to keep in mind, but all of this tweaking will help you get your email campaign just right so can nurture your customer relationships and boost your sales.
Email Marketing is still considered by many to be the best digital way of staying in touch with your customers, promoting your business and generating sales. Check out GoDaddy Email Marketing today. It’s Go Time!

The Best Marketing Trends of 2015 & Predictions for 2016

Like Sherman & Peabody, Instapage’s Modern Marketing Trends climbs into its Wayback Machine and travels through the last year to examine the trends that impacted digital marketing. Modern Marketing Trend’s Jamarie takes you on a fun trip down memory lane where she encounters kittens and memes. Gazing into her Magic Eight Ball, she predicts the marketing trends that will be driving change in 2016. Compare your impressions of the year’s marketing trends and decide if you think Modern Marketing Trends’s vision of marketing for the coming 12 months is accurate.

Where does the time go? Seems like only yesterday that a term like growth hacking was unknown in some circles. Today, startups and enterprises are scouring the job market for growth hackers they can call their own. In other areas, fads have come and gone while genuine trends have emerged. Not least of which are the trends that have impacted the digital marketing space.

Jamarie, Marketing Evangelist at Instapage, takes a look back on the year that was and highlights several of the trends that shaped the way you approach your work. Among them the inclusion of animated elements in landing pages, cures for a newly identified malady that experts are calling “Page Coma,” and a bunch of other insights that you too may have noticed.

Instapage’s Modern Marketing Trends is the modern marketers go-to destination to learn how to harness the power of the landing page and build their business. Be sure to check out this, and other, Modern Marketing Trends titles to learn how to put landing pages you create use Instapage’s easy-to-use tools, to work for you. With Instapage you can build complex and compelling landing pages, oftentimes in minutes, that will double, and in many cases triple your conversion rates.

Instapage makes the landing page creation process simple. You don’t need to know code. You don’t need to be a designer. All you need is a desire to grow your business. Visit Instapage.com to find which of our industry specific and budget-friendly plans are best for you and your business.

0:23 – Introduction

2015 Digital Marketing Trends Review
1:11 – 1st trend – GIFs
1:56 – 2nd trend – Animated Page Elements
3:03 – 3rd trend – Mobile Optimization
3:52 – 4th trend –Landing Page Testimonials

4:55 – Support Meme
5:15 – Can you Create Parallax Landing Pages using Instapage?
5:40 – How do you Write Great Headlines on Landing Pages?
6:20 – What’s the Big Deal with Landing Pages Anyways?

2016 Digital Marketing Trends Preview
6:46 – Greater Social Media Diversification
6:51 – Developing capabilities to connect with customer’s in real time
7:49 – Dominance of Content Marketing

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