Month: February 2016

Mental Quickies: Marketing Mix

In this video, we will explain the elements of the marketing mix (Also known as 4Ps). Visit www.aimhigh.in for FREE educational ebooks and videos. Found it useful? Kindly spread the word and share the joy! 🙂

Video Content:

In this video, we will be explaining the marketing mix — which is the tactical part of a marketing plan.

The marketing mix is also called the 4 Ps and the 7 Ps.
The 4 Ps are price, place, product and promotion.
The services marketing mix is also called the 7 Ps and includes the addition of process, people and physical evidence.

Let us understand this concept with the cake analogy. Cakes usually contain eggs, milk, flour and sugar. However, we can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake, we add more sugar!
It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements.

Let us look at each of the elements:

Product:
For many, a product is simply the tangible, physical item that we buy or sell. You can also think of the product as intangible or as a service.

Price:
The company’s goal in terms of price is really to reduce costs through improving manufacturing and efficiency, and most importantly the marketer needs to increase the perceived value of the benefits of its products and services to the buyer or consumer.

Place:
Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods or services are moved from the manufacturer or service provider to the user or consumer.

Promotion:
As with marketing mix, marketing communications has its own promotions mix.
Promotions mix comprises many promotions elements such as advertising, sales promotion, public relations, direct marketing and personal selling.

Physical Evidence:
Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence: Buildings, signs and logos, brochures, your website, and even your business cards.

People:
People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it.

Process:
Process is more about the customer interface between the business and consumer and how they deal with each other in a series of steps in stages.

Les 5 Livres Essentiels en Marketing de Réseau

Les 5 Livres Essentiels en Marketing de Réseau :
– Les Secrets du Parrainage de Tom Big Al Schreiter – http://amzn.to/1opyqN0
– Faites fonctionner le 1er cercle de Randy Gage – http://amzn.to/1QJ7r5Z
– 45 Secondes de Don Failla – http://amzn.to/1Q1EO7Q
– Go Pro de Eric Worre – http://amzn.to/1XxWkSA
– L’entreprise du 21ème Siècle de Robert Kiyosaki – http://amzn.to/218SSQu

BONUS : Réfléchissez et Devenez Riche de Napoleon Hill
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Vidéos mentionnées dans la vidéo :
Interview de Tom Big Al Schreiter

VLOG Arrivée à Londres – Ryanair – Anglais – Stansted | Millie et Marco

VLOG Jour 1 Marche sur le Feu Ca Brûle ? UPW 2015 Tony Robbins

Pour vous créer un blog, le plus simple à mes yeux :
http://www.PlusdeProspectsPRO.com
Et c’est optimisé pour les réseauteurs MLM !

Pensez à vous abonner à ma chaine !
https://www.youtube.com/channel/UCFdl0TnC0DrBP7XuPN5y9gA

Ceci est notre Chaine Millie et Marco où nous publions nos vidéos ensemble 😉 Pensez à vous abonner !
https://www.youtube.com/channel/UCuxQMhsSOKg8iYnMW9okgzg

Suivez Millie sur :
Blog de Millie : http://www.MillieLavoisier.com
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Facebook : http://www.facebook.com/marc.guimbeaud
Twitter : http://www.twitter.com/marcoduperigord
Instagram : http://www.instagram.com/marcguimbeaud

Et si vous avez aimé cette vidéo, mettez un petit pouce J’aime, on apprécie toujours 😉

Je monte mes vidéos avec Imovie.
Musique : Secret Conversations
Si vous avez envie de faire des vidéos, vous pouvez commencer avec un smartphone. La plupart propose de filmer en 720p ce qui est suffisant à la date à laquelle j’écris ce texte. Surtout, si vous partez dans du 1024p et plus, il faut vous assurer d’avoir un ordinateur récent, sinon, vous aurez beaucoup de mal à faire les montages.

Si vous voulez vous acheter une caméra :
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Dans tous les cas, vous aurez besoin d’un trépied :
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Pour les VLOG, vous aurez sûrement besoin d’un selfie stick :
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Viva la Prospérité !
Millie Lavoisier

Business Briefs

Business Briefs.

Citizen TV is Kenya’s leading television station commanding an audience reach of over 60% and in its over 12 years of existence as a pioneer brand for the Royal Media Services (RMS), it has set footprints across the country leaving no region uncovered.

This is your ideal channel for the latest and breaking news, top stories, politics, business, sports, lifestyle and entertainment from Kenya and around the world.

Follow us:
http://citizentv.co.ke

https://www.facebook.com/Citizentvkenya
https://plus.google.com/+CitizenTVKenya
https://instagram.com/citizentvkenya

Nightly Business Report – February 17, 2016

Tonight on Nightly Business Report, Apple defies a court order to help the FBI unlock an iPhone.

And, our ‘Bridging the Divide’ series continues with a look at how one program is helping urban youth gain the skills they need to get the jobs they want.