Month: January 2016

Psychiatry: The Marketing of Madness: Are We All Insane?

Download:http://www.archive.org/download/cchr_psychiatry/cchr_maketing_of_madness.avi
The definitive documentary on psychotropic drugging—this is the story of the high-income partnership between drug companies and psychiatry which has created an billion profit from the peddling of psychotropic drugs to an unsuspecting public.
But appearances are deceiving.
How valid are psychiatrist’s diagnoses—and how safe are their drugs?
Digging deep beneath the corporate veneer, this three-part documentary exposes the truth behind the slick marketing schemes and scientific deceit that conceal a dangerous and often deadly sales campaign.

Careers in Marketing – Belal Khan

What does it take to have a career in marketing and advertising. What are my choices?

I’ve written several blog posts addressing this and I’ve linked them below:

PR + Building Cred:
http://www.leechon.com/build-credibility-now-3485.htm

Personal Online Presence:
http://www.leechon.com/7-actions-to-manage-reputation-3715.htm

Marketing Career:
http://www.leechon.com/5-tips-marketing-career-3185.htm

Resumes + LinkedIn:
http://www.leechon.com/know-about-linkedin-3899.htm

LinkedIn Recommendations:
http://www.leechon.com/how-to-get-linkedin-recommendations-4063.htm

In Summary:

If you have a background that somehow or someway related to business or communication, then it’ll be easy getting a job in marketing. Essentially it comes down to knowing business. You have a product or service, and you have to get it out to people, all while making a profit.

When it comes to the communicative aspect, there’s Public Relations, which is all about building credibility for the company or the brand. There are a lot of various opportunities available in PR.

You also have Social Media, which is an interesting animal. No one is purly a social media person. Some aspects of the job fall under PR, other aspects fall under search engine marketing. Some social platforms are search engines, like YouTube.

You also have the whole analytical aspect, which involves number crunching, done by statistical geeks. These folks look at a lot of data. If you want to go in that direction, learn to become a ninja in Microsoft Excel. Flip and understand numbers. Not simply just report them, but also understand what it means and communicate that to the decision makers.

I personally found myself to be in the middle ground. Although I pride myself on being a geek, I’m not that anti-social number cruncher. But at the same time, I’m not that fast-talking slick sales guy. My strength is in building rapport and making friend quickly, understanding numbers, and knowing how to communicate it well. This many times results in me being a liason between the number crunchers and decision makers.

As a marketing professional, it helps if you have a comfort level with math, basic statistics, MS Excel, with some managerial ability.

If you want to go toward the creative direction where one develops multimedia, design and working with photoshop and/or visual effects. This type of person usually ends up being a multimedia designer or working with agencies.

You also have the opportunity to work in sales too. This is someone who isn’t afraid of being rejected. In reality, not one likes being rejected. However, as a sales professional, it’s haveing the mindset that a rejection is simply a step closer to getting a yes.

I started off in sales out of high school doing telemarketing. After that I was selling vaccume cleaners door to door then telecom services. In selling telecom, our instructions were to simply knock on 50 doors which would result in 2-3 sales each day.

It really comes down to classifying whether you’re a strong presenter, a multimedia specialist, someone who can write really well, or a combination of these.

Again, check out the links below.

PR + Building Cred:
http://www.leechon.com/build-credibility-now-3485.htm

Personal Online Presence:
http://www.leechon.com/7-actions-to-manage-reputation-3715.htm

Marketing Career:
http://www.leechon.com/5-tips-marketing-career-3185.htm

Resumes + LinkedIn:
http://www.leechon.com/know-about-linkedin-3899.htm

LinkedIn Recommendations:
http://www.leechon.com/how-to-get-linkedin-recommendations-4063.htm

Monetize Yourself For Financial Gains | Just the Business Tips

Marc Lobliner discusses how to best monetize yourself through youtube, facebook, twitter, instagram, affiliate programs as well as ancillaries like clothing and supplements. He mentions people like Shredz athletes and others like Chris Jones.

Support Marc Lobliner and Shop at http://www.tigerfitness.com

If looking to be coached by Marc, see rates and all info here: https://squareup.com/store/machine-training-solutions/

2016’s new marketing trend

Newspaper ads are declining
Online ad are block… and does anybody actually visit a news homepage anymore?
We have an answer and together with Modern South African, we’re going to change the way you market your products! Interested? Call (+27) 76 394 4923

Find us on Facebook: facebook.com/Newsfulnow/
Follow us on Twitter: twitter.com/Nwsful
Visit our website: newsful.co.za

Vote Leave: John May – Business for Britain For East of England

Become A Patron –
https://www.patreon.com/UKIPPERS?ty=h

Donations:
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=XPGU54UL3JXCE

My Twitter – https://twitter.com/PatriotPopulism

Join The Purple Revolution:
http://www.ukip.org/?recruiter_id=264628

Follow Me On Google+:
https://plus.google.com/u/2/b/115727576812097248965/115727576812097248965/about?pageId=115727576812097248965

What is Integrated Marketing?

To learn more about integrated marketing for SMEs please get in touch:
http://tribuscreative.com

In this video we offer a short introduction to the principle of integrated marketing. By implementing a considered strategy and cost-effective marketing mix, small to medium sized businesses can reach new markets, win customers, make more sales, and build brand equity.

Transcript [VO]:
You want your business to grow — you want to win more customers and make more sales.
But how do you do that when budgets are tight, and your time is limited?

Some of your competitors have plenty of cash to throw around and make a noise. They can run expensive TV ads, or buy full-page spreads in the national newspapers to build their brands.

So how can you — the smaller business owner — compete? The answer lies in integrated marketing.

Meet Tom. He owns Tom’s Tours — an independent travel company. Tom creates one-of-a-kind travel packages for his customers.

He’s not competing directly with the big holiday companies, but in the past he has struggled to get his voice heard.

He used Facebook and Twitter when he had the time, and every now and then took out adverts in newspapers and magazines.

The problem was his marketing was irregular, and his messaging inconsistent.

His brand didn’t build up any momentum. Then he adopted Integrated Marketing.

For a fixed monthly budget, Tom’s Tours now publishes a weekly blog post with travel ideas and tips.

The posts are then promoted through social media and a monthly email newsletter.

The newsletter also features content from the Tom’s Tours YouTube channel, where customers are encouraged to upload videos from their holidays.

In the peak holiday booking periods, the company runs print, online and radio ads, and in the quieter months, special offers and promotions.

And once or twice a year he publishes a survey and report that gets him free media coverage in newspapers and magazines.

Now, a potential customer experiences a consistent message across a multitude of marketing channels.

And because each element of marketing is no longer working in isolation, they serve to amplify each other.

Tom’s voice is now being heard.

But it doesn’t stop there because that voice begins to resonate with other people.
They become fans on Facebook, followers on Twitter, subscribers on YouTube, commenters in forums and on blog posts.

They’re no longer just customers, they’re advocates and ambassadors. In fact, they act like a tribe, echoing Tom’s message to a wider audience. The result?

Tom’s Tours wins more customers, and makes more sales.

So, if you want your business to grow, try integrated marketing. You’ll be amazed at how effectively it will build your brand.