Month: November 2015

Basics of Marketing for Entrepreneurs, Pt. 1 – Entrepreneurship 101 2008/09

Speakers: Peter Evans

Summary: Part One of the marketing lectures discusses:

– Why marketing effectiveness often matters as much today as pure product innovation
– How to identify key market trends and better connect with the real needs of potential customers
– How to use “value innovation” methods to competitively design a product as faster, cheaper and better
– Pragmatic ways to position your product and quickly build market acceptance
– How effective marketing must connect to focused business development and sales channel efforts

MaRS – Building Canada’s next generation of global technology companies. www.marsdd.com

Weekend Update: Pete Davidson Talks Business | Saturday Night Live

The show’s resident young person, Pete Davidson, explains that young people do all kinds of weird things, like playing “How much money would you go down on a guy for?”

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Getting Into Columbia Business School

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MBA PodTV host Dilini Fernando takes you to New York City’s Columbia Business School. Find out what Columbia looks for in their applicants and learn how to put your best foot forward on your MBA application. You’ll get application tips directly from Columbia’s admissions director and current Columbia MBA students.

Guests:
– Christina Shelby, Associate Director of Admissions, Columbia Business School
– Christy Eng-Schumann, Columbia MBA 2010
– Ben Koren, Columbia MBA 2011 (January term)
– Todd McDonald, Columbia MBA 2011
– Sara Roure, Columbia MBA 2011 (January term)

About:
MBA Podcaster is your online source for information, insight, and advice on the MBA admissions process. We deliver relevant information and advice through biweekly audio and video segments for those planning to apply for a Master in Business Administration. Topics include strategies for writing MBA essays, preparing for the MBA interview, GMAT prep, MBA careers, business school rankings, MBA courses, the online MBA, Executive MBA programs, MBA scholarships, post-MBA job opportunities and current market trends.

Daymond John Mentor Lesson: How to Launch a Fashion Business

How to launch a fashion business with Daymond John.

Enter Shopify’s Build A Business Competition » http://goo.gl/rJxh1t

“Always start with your local store and become a local hero. That’s how you get attention, you start to get people who become your local cheerleaders. You don’t want to scale too quickly, you don’t want to take out a big loan until you start to sell, see what works, what doesn’t work. And then when you have all the bugs out of the line, then you can go further and further.”

As part of Shopify’s Build A Business Competition, Daymond John lays out his keys to successfully creating a fashion powerhouse. While the focus is on fashion, Daymond’s advice on lean growth and partnerships applies to all businesses.

Each week we release a new video from one of our mentors: Tim Ferriss, Daymond John, Eric Ries and Tina Roth Eisenberg.

Come up with a product to sell, open an online store using Shopify, and start selling. Compete for over 0,000 in cash, prizes and mentorship!

Learn more » http://goo.gl/rJxh1t