Month: November 2015

Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial

Nov. 13 — President Barack Obama speaks at the White House about the multiple acts of violence in Paris.

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This video is a part of Shopify Ecommerce University’s 15-part video series on ecommerce content marketing.

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Republican Presidential Debate 2015 Full GOP Republican Debate FOX Business Network Full Republican Presidential Debate 2015 GOP Debate FOX Business Network All told, the candidates spent no time attacking a reasonably well-moderated debate, and although there were a few intra-candidate attacks, none seemed particularly notable. Marco Rubio was polished. Rand Paul played a bigger role than he has in previous debates. Donald Trump was relatively reserved. Ben Carson certainly helped himself with his performance. Carly Fiorina acquitted herself okay, too. I can’t see this debate stopping Jeb Bush’s slide or doing anything significant for John Kasich. On foreign policy, the interventionism of the field as a whole is intense. On domestic policy, all have aired tax plans that have no chance of becoming law. The winner: Americans, because this debate lasted about two rather than three hours. —Conor Friedersdorf

11:20 pm: Takeaway from Milwaukee: Brace for a new round of Rubio-rising stories. He came into this debate with momentum and he performed to expectations. His trendline is up and will keep going up, though questions remain about his ability to turn elite opinion into votes. Jeb was practically a nonfactor. He is just not good at this, and besides a couple of prescripted answers, he did nothing to stand out. The Jeb-death-watch narrative will also continue after this. Trump was sort of subdued, but he’s never that good in debates. Same with Carson—his voters don’t care that he’s borderline incoherent on any substantive questions. Kasich, as usually, seems to have infuriated base conservatives while appealing to moderates and liberal Republicans. Cruz was also strong. Like the last debate, he and Rubio are going to get the buzz out of this.

In a lot of ways this debate ratifies the status quo going in. No game-changers in that sense. Rand Paul showed up for the first time, but it’s not clear he has much of a constituency in this party. —Molly Ball

11:18 pm: At the start of the debate, I wondered whether Jeb Bush’s decision to hire a media trainer would show on the debate stage and it did, a little bit. Bush’s delivery seems to have improved, but maybe not enough to get him out of his low polling digits. Meanwhile, Marco Rubio again delivered a strong performance. What the two didn’t do is go head-to-head like they had in the last Republican debate. Maybe because doing so just wouldn’t work. It certainly didn’t for Bush then and it’s unlikely it would have for Rubio tonight. And it also may answer the question my colleague Russell Berman noted earlier: Will Bush leave his Super PAC to do the dirty work? Looks like that’s a strong possibility. —Priscilla Alvarez

11:16 pm: Trump: “I’m self-funding my campaign…the United States can be better than ever before.” —Molly Ball

11:15 pm: Rubio: “The 21st century can be a new American century.” —Molly Ball

11:15 pm: Rubio, remembering why he’s here tonight, unlike some of his competitors: “I ask you for your vote.” —Marina Koren

11:14 pm: Cruz: “If we get back to the free-market principles and constitutional liberties that built this country, we can turn this nation around.” —Molly Ball

11:13 pm: In contrast, Spain needs a divider-in-chief to amicably part with the Catalonians and Basques. —Conor Friedersdorf

11:13 pm: Jeb: “I don’t think we need an agitator in chief or a divider in chief, we need a commander in chief.”—Molly Ball

¿Cómo percibimos los precios? ¿Cómo nos influyen? ¿Qué técnicas utilizan las empresas para conseguir mayores beneficios? Trabajo realizado por un un grupo de alumnos de 1º de Publicidad y RRPP de la Universidad Rey Juan Carlos para la asignatura de Marketing
Puedes reproducirlo en FullHD 1080p para disfrutar de una calidad óptima.

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Here is a short clip on what is viral marketing and how to achieve it effectively

During a live post-debate “Kelly File,” Frank Luntz talked to a focus group of New Hampshire Republican voters about their reaction to the Fox Business Network-Wall Street Journal GOP debates.

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Triple S, ep. 188

Filming with a Canon T4i. Editing with Adobe Premiere Pro.

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There’s a little confusion of what content marketing actually is. We know it has something to do with all this Facebook and blogging stuff that people are doing and we know we need to be a part of. But other than that, the story stops.

To really represent your brand online effectively, you need to know where you’re doing what you’re doing. I’ve said that a million times. But that includes knowing the true meaning of content marketing if you’re going to do it and following through completely.

You may come here and watch videos because you just want to know what to do and how to execute the right way, and I commend you for that. But knowing the true meaning of this whole thing, content marketing, whether it’s Facebook, Twitter, blogging, videos, etc. is really what’s going to set you up to be successful. If you don’t know what you’re doing it, it will not work.

The phrase “content marketing” doesn’t stop at the word content. Yes, blog posts and tweets are a part of what this strategy is but it’s only the very, very beginning. You have to get past the word “content” and understand what we’re looking at as a whole.

Content marketing is the plan for creating value for your potential client. Content is indeed a part of that equation because it’s a medium for how to deliver that message. So what does that content look like and how is it valuable to to your customer? But that’s still not everything. Otherwise, we would end up creating a lot of content that we find valuable and never know how it actually affects our audience. You have to take the definition a step further to get to a return for your efforts.

What’s valuable for your customer is important, no doubt. But true content marketing is providing them with what’s truly valuable to them, so much so that it drives an emotion that makes them want to act in some capacity. That action could be a lot of things and hopefully it’s what you planned for. But most importantly it’s becoming an advocate for your brand, sharing with their communities and growing the sales of what you have to offer because of the value you’ve provided with no strings attached.

My site, for instance. I create videos for you. I have a regular schedule of valuable content that I share with you. You trust me. You get excited about the content with me. And we’re growing a relationship that way. How do I get paid back? Sometimes I sell a product here and there, but in all actuality I’m making you better. Because if you’re going to hire me some day when you need me in a greater capacity I need to help you get on your way to growing your business. Know what I’m sayin’?

President Obama speaks and answers questions with the Business Roundtable. September 16, 2015.