Hotel Marketing Summit 2015: Live on YouTube

Three of the hotel industry’s most creative and forward-thinking marketers joined eCornell for a live YouTube summit on hotel marketing in February, 2015.

ReviewPro’s Josiah Mackenzie, HeBS Digital’s Mariana Mechoso Safer, and hospitality marketing consultant and HSMAI Boston Chapter leader Greg Bodenlos discussed, debated and dove into emergent technologies and practices to predict what’s most likely to influence hotel marketing strategies for the year ahead. They also covered:

-The hotel marketing ‘ecosystem’, from guest experience design to multi-platform marketing and operational feedback analysis.
-Personalizing the customer journey, from the inspiration stage to booking and beyond.
-How to leverage user-generated content to increase customer engagement.
-What you should focus on when analyzing your ‘reputation’ online, and how to use that data to improve your business.

Small Business Ideas: How to Start an Online T-Shirt Business

How to start a small business selling t-shirts online. In this video, we’ll show you step by step, the easiest, most cost-effective way to start your online t-shirt design business.
Sign up for your Shopify free trial » http://bit.ly/18T5ZyZ

In this video, we’ll go over strategy, t-shirt and print quality, as well as creating and mocking up your designs. And then we’re going to show you step by step, the easiest, most cost-effective way to get your online t-shirt store up and running without having to deal with any upfront inventory costs, minimum orders, or even shipping and fulfillment.

I’ll be starting a t-shirt store from scratch so I can show you just how easy it is to get up and running. So, follow along and by the end of this video, you too will have created a beautiful online t-shirt store, even if you have no design or coding experience.

Video Highlights:

1:23 Niche
1:45 Design
2:01 Quality
2:24 T-Shirt Quality
3:02 T-Shirt Printing Quality
3:20 Screen Printing
3:51 Heat Transfer Printing
4:26 Direct to Garment Printing
5:22 Creating Your Designs
6:15 Mocking Up Designs
6:56 Validating Your T-shirt Ideas

9:12 Shopify Free Trial Sign Up
10:55 Integrating Printful, an On-demand Printing & Fulfillment App
12:55 T-shirts, Pricing, Shipping Rates
14:05 Mocking up Your T-Shirts & Set up Billing
15:38 Add a T-shirt to Your Shopify Store
17:18 Sync T-shirt with Printful
19:46 Setting up Shopify Payments
20:49 Setting up Your Shipping Rates
23:50 Customizing the Look & Feel of Your Store
28:21 Editing Your “About Us” & Adding a Blog Post
28:58 Adding a Custom Web Address/Domain

Linked Materials:
Picking the Perfect Blank T-Shirt – T-shirt Magazine Online: http://www.t-shirtmagazineonline.com/picking-the-perfect-tshirt-blank/
Design Community – Dribbble: https://dribbble.com/
T-Shirt Marketplace – Designious: http://www.designious.com/
T-Shirt Marketplace – T-Shirt Factory: http://www.tshirt-factory.com/
Graphic Design Marketplace – Creative Market: https://creativemarket.com/
Graphic Design Marketplace – Graphic River: http://graphicriver.net/
T-Shirt Mockup Generator – ShirtMockUp.com: http://shirtmockup.com/
T-Shirt Mockup Generator – The Printful Mockup Generator: https://www.theprintful.com/generator

Photoshop T-Shirt Templates – Graphic River T-Shirt Mockups: http://graphicriver.net/collections/2799340-t-shirt-mockups
Photoshop T-Shirt Templates – SaveDelete 40+ T-Shirt Templates: http://savedelete.com/design/free-t-shirt-templates-mockup-psd/167871/
Photoshop T-Shirt Templates – Design Bolt 50+ T-Shirt Mockups: http://www.designbolts.com/2014/05/02/50-free-high-quality-psd-vector-t-shirt-mockups/
Feedback on Your Designs – Reddit: http://www.reddit.com/
Crowd Funding Website – Kickstarter: https://www.kickstarter.com/
Custom T-Shirt Printing And Fulfillment App – Printful: https://apps.shopify.com/printful
Custom T-Shirt Printing And Fulfillment App – Merchify: https://apps.shopify.com/merchify
Custom T-Shirt Printing And Fulfillment App – Print Aura: https://apps.shopify.com/print-aura
Custom T-Shirt Printing And Fulfillment App – Scalable Press: https://apps.shopify.com/shirts-io-t-shirt-fulfillment
Starting Your Shopify Store – Video Tutorial: https://www.youtube.com/watch?v=kQaHxLC8__E
How to Choose a Shipping Strategy for Your Online Store: http://www.shopify.ca/blog/8343330-how-to-choose-a-shipping-strategy-for-your-online-store

And there you go, just like that you’re all set up with your custom branded, online t-shirt store. And if you’ve followed along, your t-shirts are all synced up with printful, so when someone purchases a t-shirt, an order is automatically sent to printful, printed on your t-shirt of choice and sent directly to your customer.

And since you don’t have to worry about upfront inventory costs, or printing and shipping you’ll have plenty of time to focus on other aspects of growing and running your online t-shirt business.

If you have any questions please don’t hesitate to leave a comment below and if you found this video helpful, please let us know by clicking the like button. Thanks for watching.

Ready to put what you learned into action? Head over to Shopify to start your free trial » http://bit.ly/18T5ZyZ
Subscribe to our channel » https://www.youtube.com/user/shopify

2016 Bentley Bentayga – interview with Marcus Abbott, Bentley’s head of product marketing

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We sit down with Head of Product Marketing, Marcus Abbott to discuss creating what has been billed as the world’s first luxury SUV, the Bentley Bentayga.

Read the Bentley Bentayga review here: http://bit.ly/1MPM6tC

Autocar, the world’s leading motoring magazine and website, delivers industry-leading news, the most in-depth car reviews and opinion from our team of experts. Our presenters include some of the world’s top motoring journalists who have unrivalled access to the world’s fastest, rarest, most exotic and most exciting cars on some of the world’s best roads and race tracks.

Visit http://www.autocar.co.uk for the latest news, reviews and analysis

New videos are uploaded to Autocar’s YouTube channel each week. Don’t miss a single one. Subscribe to the channel now: http://smarturl.it/autocar

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Come pianificare una strategia di marketing vincente

Stefano Riguzzi, responsabile Marketing OSM, ci spiega le regole del marketing e del produrre interesse e curiosità verso la nostra attività d’impresa.

Richiedi maggiori informazioni sulla nostra attività scrivendo a: info@osmanagement.it, con oggetto: video OSM.