Month: October 2015

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University’s Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

A great Seminar on how to get a business going without having to spend a lot of money. Justis talks about how its possible to use what he calls the three “S’s” to create successful small businesses that do what you want them to do…in other words make you money and give you freedom rather than taking money and time away from you.

This 38 minute program is a great primer on how to start any business and make it a success.

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

Part of 2010 Conference on Entrepreneurship.
Description: A group of entrepreneurs talk about what they learned in the trenches that they never could have learned in a classroom. The panelists will also share the courses that were most helpful to them in their entrepreneurial ventures, the courses that they wished they had taken, and the topics that business schools should be teaching to aspiring entrepreneurs.

Read entrepreneurship stories: http://www.gsb.stanford.edu/news/entrepreneurship/
Follow on Twitter: https://twitter.com/stanfordbiz
Like on Facebook: https://www.facebook.com/StanfordGSB

Breve explicación animada que responde a la pregunta: ¿Qué es Marketing?

Definición: Marketing es un sistema total de actividades que incluye un conjunto de procesos mediante los cuales se identifican las necesidades o deseos de los consumidores o clientes para luego satisfacerlos de la mejor manera posible al promover el intercambio de productos y/o servicios de valor con ellos, a cambio de una utilidad o beneficio para la empresa u organización.

Sin embargo y para resumir la anterior respuesta, también sugiero acoger la siguiente: “Marketing es: La suma de actividades y procesos que nos permiten vivir de la forma que lo hacemos en el mundo civilizado”

Autor: Ivan Thompson
www.promonegocios.net
www.marketingintensivo.com

Henry Low is a lawyer, businessman and father but as his business grows, he spends less time with his son. Seeing this, his son decides to take action so Henry can spend more time with his family. Now with Microsoft Office 365, you can bring your office with you anywhere and spend more time with your family from only RM1/day. Visit www.maxis.com.my/office365

+Chris Smith and +Jimmy Mackin are advanced Facebook marketers.

They’ve generated 1 million+ page views, 100,000+ leads and 1,000’s of sales (worth millions of dollars) using Facebook Pages, Facebook Groups, Facebook Ads Manager, Facebook Power Editor, Facebook Boosted Posts, Facebook Messages, Facebook Retargeting, Facebook Insights, Facebook Events, Facebook Dark Posts and Facebook Profiles. 

They currently manage nearly million a year in Facebook Ads for themselves and their real estate customers at Curaytor. 

During this live event they will walk you through Advanced Facebook Marketing techniques and case studies that you can put to use immediately!

RSVP by email here: http://Curaytor.com/subscribe

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.

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Transcript:

To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.

Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.

But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!

The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.

The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.

But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!

And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.

What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!

Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired ChiatDay, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).

And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”

And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.

But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!

And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.

And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!

And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!

A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.

But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.

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Dream of running a business that makes both a profit and a difference? Here’s how Satya went from disheartened social worker to global jewelry brand.

C’mon over to http://www.marieforleo.com/2015/10/satya/ where the main discussion happens after the episode!

Missed my most recent episodes? Watch them here: http://www.marieforleo.com/2015/09/change-company-culture/
http://www.marieforleo.com/2015/09/elizabeth-gilbert-big-magic/

If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at http://www.marieforleo.com.

And if you’re interested in more inspiring interviews, check out our YouTube playlist here: https://www.youtube.com/playlist?list=PL4D5277E0F92106D2

Thanks for watching!

My YouTube channel: http://www.youtube.com/marieforleo
Satya on my website: http://www.marieforleo.com/2015/10/satya/
Satya on YouTube: https://youtu.be/OsS8cJIEaSk
Our Collection: http://www.satyajewelry.com/collections/marie-forleo.html

SBS Inkigayo(인기가요) is a Korean music program broadcast by SBS. The show features some of the hottest and popular artists’ performance every Sunday, 3:40pm. The winner is to be announced at the end of a show. Check out this week’s Inkigayo Line up and meet your favorite artist!

SBS Inkigayo 인기가요 EP835 20151004

에일리(Ailee) – 너나 잘해(Mind Your Own Business)

▶ (인기가요 홈페이지) Watch more Artists stage on official SBS Inkigayo page:
http://goo.gl/4FPbvz