Month: October 2015

Sir Richard Branson: how to start a business

Sir Richard Branson reveals what it takes to be an entrepreneur and offers his advice to an audience of 400 people who are about to start their own business. If you need funding or mentoring to launch your business head to http://www.virginstartup.org/

Viral Marketing

C’mon over to http://www.marieforleo.com/2013/07/viral-marketing/ where the main discussion happens after the episode!

Viral marketing can be huge for your business – if you really understand it. In this video, you’ll learn from Jonah Berger’s key steps to make your content contagious.

Social currency is important when it comes to viral marketing. What does that mean? It means you do something to make your customers feels special, and they share the story with others – and include your company in the story.

Another key to viral marketing is understanding triggers, which means associating your company with something that, when your customers see or experience, it triggers a thought of your company. It can be something as simple as a day of the week. Take Rebecca Black for example – her video for her song “Friday” has accomplished viral marketing because people search for it more often on Fridays than any other day of the week.

When you’re thinking about viral marketing for your business, you want to consider offering discounts and decide if it’s beneficial or not. Jonah Berger suggests using the 0 rule – under 0, and a 25% discount seems like more than the same dollar amount off. Over 0, and the dollar amount seems like a better deal even though it’s the same as the percentage.

Viral marketing doesn’t have to be complicated, but it can make a big impact on your business if you do it right.

If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at http://www.marieforleo.com

And if you’re interested in more videos on being a marketing ninja like this one, check out our YouTube playlist on that exact topic here: http://www.youtube.com/playlist?list=PL6A5AD2710DA874A6

Thanks for watching!

My YouTube channel: http://www.youtube.com/marieforleo
Viral Marketing on my website: http://www.marieforleo.com/2013/07/viral-marketing/
Viral Marketing on YouTube: http://youtu.be/5q2JoXpfdZU

Nightly Business Report — October 8, 2015

Tonight on Nightly Business Report, Alcoa unofficially kicks off what is expected to be the ugliest earnings season in years. And, are two well-known companies working on one of the biggest takeovers the tech industry has ever seen?

But That’s None Of My Business…

*Nash’s Channel: https://www.youtube.com/channel/UCfPtO9wCJOxd9bZCO1jMvsw/feed

Our Last Video: https://www.youtube.com/watch?v=aieMxYFp8sI
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FTC: This video was NOT sponsored.

e-Talks | Formas Mirabolantes de Fazer Marketing – Rafael Liporace

Convidamos o Empreendedor Endeavor e sócio da Biruta Mídias Mirabolantes, Rafael Liporace, para ensinar como o empreendedor pode criar uma ótima estratégia de marketing com os recursos que ele já tem em mãos, e ainda gerar resultados expressivos com isso. Conheça as novas possibilidades de ações não convencionais de comunicação que vem se tornado a grande busca das marcas e dos anunciantes.

Mais conteúdo sobre empreendedorismo e negócios em http://www.endeavor.org.br

Sobre a Endeavor
A Endeavor existe para multiplicar o número de empreendedores de alto crescimento e criar um ambiente de negócios melhor para o Brasil. Por isso, selecionamos e apoiamos os melhores empreendedores, compartilhamos suas histórias e aprendizados, e promovemos estudos para entender e direcionar o ecossistema empreendedor no país.

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