Month: October 2015

Business Boomers Amazon’s Retail Revolution 2 BBC Full documentary 2014
This episode follows the fortunes of the ultimate online retail success story – a business that was born in a garage twenty years ago and grew into a 100 billion pound global giant. Along the way, the Amazon phenomenon has inspired, shaped – and sometimes squeezed – the rest of the retail sector, while revolutionising attitudes to online business and transforming the way people shop.

British people now do more of their shopping online than any other nation and in 2013, tens of millions of British customers used Amazon to buy 4.5 billion pounds’ worth of goods. The story of the growing use of Amazon is the story of the internet age.

Time and again, founder Jeff Bezos has moved the goalposts for many industries. Publishers, retailers and even the French minister of culture criticise Amazon’s practices and bemoan its sheer size, but Amazon defends its record for providing customers with choice and competitive prices. Furthermore, Bezos’ confidence in his mantra of ‘start with the customer and work backwards’ is already taking Amazon into new sectors – groceries, ebooks, film production, and cloud computing

There is an ENGLISH version in my other videos! For Germans: Ohne Worte. Aber alle Rechte liegen bei Lucasfilm Ltd. und Twentieth Century Fox of Germany GmbH. Nur, dass das klar ist.

(Language warning) Gavin McInnes of TheRebel.media says:

“Long ago, Bill Hicks stood back and asked, ‘When did we start listening to prepubescent white girls?’ If only he could see us today. Where feminist bloggers with blue hair are invited to the United Nations to discuss mean comments on the Internet and video games.

“The babysitter dollar is one of the most coveted dollars in today’s economy and with money comes power. Today young girls who do little else but stare at their phones, take selfies, and say ‘like’ every second word have the power to get people fired, cancel ad campaigns, and close down 0 million corporations with 10,0000 employees. At least when the lunatics were running the asylum we weren’t being bossed around by stupid broads.”

READ Gavin McInnes’ “gut-punchingly hilarious” memoir, “The Death of Cool”
https://tinyurl.com/TheDeathOfCool

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Believe that Muslim face coverings have no place in Canada?
The Rebel Store has the t-shirts for you: “Separation of Mosque and State”
https://tinyurl.com/MosqueState

Don’t be distracted by data that doesn’t make a difference. Act on what matters. Do you know what your marketing is doing? Adobe can help.

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The Launch: Do You Know What Your Marketing Is Doing? | Adobe Marketing Cloud: https://youtu.be/ao7wOJ5qQ-s

http://goo.gl/oH8zIB – Watch this free presentation to get my simple business plan “short-cut”

Chapitres de la présentation :

00:01 : INTRODUCTION
07:04 : Dossier 1 L’audit
13:56 : Constats et préconisation
16:45 : Audit de l’environnement – A les facteurs politiques et économiques
39:58 : Audit de l’environnement – B les facteurs institutionnels
56:29 : Synthèse PESTELS
57:41 : DIAGNOSTIC EXTERNE – Audit du marché
01:05:07 : DIAGNOSTIC INTERNE
01:13:58 : DIAGNOSTIC COMMERCIAL
01:17:03 : MARKETING MIX
01:28:51 :CONCLUSION DOSSIER 1
01:33:13 : Dossier 2 les outils du marketing
01:39:51 : Dossier 3 le guide d’entretien
01:43:21 : Dossier 4 la soutenance
01:45:46 : CONCLUSION

Programme BACHELOR
3ème année Semestres 5 & 6

Follow these simple guidelines to build up a venture of your choosing for little to no capital. Read more at: http://www.entrepreneur.com/article/238538

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Rabatte hier, Ratenzahlung da – und überall lockt die Werbung! Durch diese und viele weitere Marketingtricks wird beim Käufer das Gefühl erzeugt, bestimmte Produkte oder Dienstleistungen haben zu müssen. In der dreiteiligen Doku-Reihe geht der Journalist Jacques Peretti diesem Phänomen auf den Grund, trifft Marketing-Experten, die bei der Vermarktung von sehr begehrten Produkten die Fäden ziehen und fragt: “Worin liegt eigentlich das Geheimnis unseres unaufhörlichen Konsums? Warum wird unsere Kauflust nie gestillt und mit welchen Strategien locken uns die Firmen an?”

In der ersten Folge der dreiteiligen BBC-Dokumentation erforscht Jacques Peretti, wie unser Konsumbedürfnis durch die raffinierten Marketingstrategien von Unternehmen aufrechterhalten wird. Um diesen Methoden auf den Grund zu gehen, besucht er Firmen wie IKEA und Apple. Gerade Elektronikkonzerne geben Konsumenten das Gefühl, dass Altes schlecht und Neues gut ist. Das Ergebnis davon sieht man auf jedem Wertstoffhof: Ein Großteil der weggeworfenen Geräte funktioniert noch. Doch ständig neue Technologien und Trends schaffen es, unsere Bedürfnisse immer mehr zu erwecken und zu einem MUSS werden zu lassen.

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