Esta ponencia hace parte del evento Medellín Marketing Convention realizado el mes de junio de 2014 en Plaza Mayor.
Conferencista: Felipe González, Gerente de la Gestión de la Innovación, Cementos Argos.
Visita http://www.ceipa.edu.co y encuentra más información para ti.
This is one overlooked Guerrilla Marketing technique that absolutely rocks! Fast, Free and super effective Guerrilla marketing that anyone can do. The power of a parade is incredible. Optimize your experience with free giveaways-Candy Yes- but coolies and frisbees Rock! Check out this video for more info.
DirtMonkeyU.com and DirtMonkeyUniversity.com
The Landscape Business Pro Podcast- The Voice of the Landscaping and Construction Industry.
http://landscapebusinesspro.com
Genadek Landscaping and Excavating genadek.com
GT Lawn Maintenance GTLawns.com
Linked In- Hit me up!
https://www.linkedin.com/profile/preview?vpa=pub&locale=en_US
Twitter: https://twitter.com/LBPpodcast
Facebook:
https://www.facebook.com/stanley.genadek
Email:
stan@LandscapeBusinessPro.com
Dirt Monkey:
https://dirtmonkey.net
Mike Michalowicz Profit First Podcast
http://www.mikemichalowicz.com/episode-18-job-satisfaction-and-profitability-with-stan-genadek/
BJ Smith the Busy Marketer Podcast
http://thebusymarketer.com/jack-of-all-trades-master-of-two-with-stan-genadek-tbm-026/
Aprille Janes Bolder Business Podcast
http://bolderbusinesswomenpodcast.com/092-stanley-genadek-landscaping-story/
Down the Garden Path Radio Program- Find the right Contractor
Brian Burns- The 5 tenants of Sales Success
http://briangburns.podhoster.com/index.php?pid=42547
Tom Reber StrongPrenuer Podcast
http://www.stitcher.com/podcast/tom-reber/the-strongpreneur-podcast/e/sp-ep21-growing-a-strong-contracting-business-stan-genadek-39371466
Episodes of Landscape Business pro:
John Lee Dumas Entrepreneur on Fire http://www.eofire.com http://podcastersparadise.com
http://landscapebusinesspro.com/john-lee-dumas-entrepreneur-on-fire/
Jordan Harbinger The Art of Charm https://itunes.apple.com/us/podcast/art-charm-confidence-relationship/id212382281?mt=2 http://theartofcharm.com http://theartofcharm.com/best/
http://landscapebusinesspro.com/jordan-harbinger-the-art-of-charm/
Brian Shain Top Notch Lawns https://www.youtube.com/user/TopNotchLawns
http://landscapebusinesspro.com/brian-shain-of-top-notch-lawns/
Vanessa Van Edwards The Science of People http://www.scienceofpeople.com
http://landscapebusinesspro.com/vanessa-van-edwards-body-language-for-business/
Greg Chism Geek to Freek Fitness and Lawn Care https://www.youtube.com/user/geektofreakfitness
http://landscapebusinesspro.com/geek-to-freak-greg-chism-monetizing-youtube-videos/
Ryan Foudray Prescription landscape http://www.rxlandscape.com/index.html
http://landscapebusinesspro.com/how-to-start-and-grow-a-lawn-care-business-ryan-foudray/
Jonathan Pototschnik The Lawn Care Millionaire http://lawncaremillionaire.com
http://landscapebusinesspro.com/jonathan-pototschnik-how-to-become-a-lawn-care-millionaire/
Tom Ziglar http://www.ziglar.com
http://landscapebusinesspro.com/tom-ziglar-zombies-in-your-landscaping-business/
Keith Kalfas The Landscape Employee Trap https://www.youtube.com/user/TheEmployeeTrap LandscapingEmployeeTrap.com
http://landscapebusinesspro.com/keith-kalfas-landscaping-employee-trap/
Mike Michalowicz http://www.mikemichalowicz.com
Profit First, Pumpkin Plan, The Toilet Paper Entrepreneur
http://landscapebusinesspro.com/mike-michalowicz-profit-first/
John Gray Men are From Mars Women are from Venus http://www.marsvenus.com
http://landscapebusinesspro.com/john-gray-staying-focused-in-a-hyper-world/
Certified Contractors Network Shawn Feurer http://www.contractors.net
http://landscapebusinesspro.com/shawn-feurer-interview-four-issues-faced-by-every-contractor/
YardBook with Thomas O Malley https://www.yardbook.com
http://landscapebusinesspro.com/thomas-omalley-yardbook-software-for-landscapers/
Barry Moltz Get Unstuck http://barrymoltz.com
http://landscapebusinesspro.com/barry-moltz-get-unstuck-get-your-business-growing-again/
Jennifer Kahnweiler The Introverted Leader, Quiet Influences, The Genius of Opposites
http://landscapebusinesspro.com/jennifer-kahnweiler-land-jobs-and-lead-landscaping-crews/
Aaron Walker View from the Top Consulting http://www.viewfromthetop.com
http://landscapebusinesspro.com/aaron-walker-utilize-experts-to-grow-a-smarter-stronger-contracting-business/
Brent Adamson, co-author of “The Challenger Sale,” kicked off the 2014 Content2Conversion Conference for B2B marketers by introducing the concept of challenger marketing. In this session, Adamson challenged marketers to rethink content marketing and lead generation by leading with commercial insight.
More on the C2C Conference:
http://content2conversion.com/
For more information log on to http://www.channelstv.com
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Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable.
Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers.
So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P’s, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price.
The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy.
Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold.
Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications.
The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn’t benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn’t always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
CLICK HERE TO INTERACT WITH TAI:
http://www.tailopez.com/cp/23/106/548
Full article at – http://www.slrlounge.com/gavin-holt-web-marketing-seo-tips-for-photographers
If you are in Southern California and have attempted to market your photography business online, then you have probably run into Gavin Holt in the course of your research. Gavin’s background prior to photography was web marketing and SEO, hence for the past several years he has ranked at or near #1 in the Google organic search.
Now, if Gavin weren’t a great photographer, this SEO prowess wouldn’t serve much of a purpose. However, honestly speaking Gavin is one of the most talented and well versed photographers that I have met. While most photographers specialize in specific lighting techniques and subjects, Gavin is one of the only photographers that I have seen that has a broad body of work that is all equally impressive. His advertising, fashion, editorial, sports, and wedding photography are all equally impressive.
With his photography prowess and his SEO and web marketing skills, it is no wonder why Gavin runs one of the most successful photography businesses in Southern California. In this interview, we chat through Gavin’s photographic background and discuss quite a few tips and tricks to help you in your online marketing efforts! Apologies in advance, we recorded this fairly late in the evening, so we started losing light towards the end of the interview. Regardless, it still should prove quite informative. Enjoy!
See more of Gavin’s work at – http://www.holtp.com/
See more of Gavin’s wedding work with him and his wife Judy at – http://www.judyandgavin.com/
This screen-capture video considers consider products as part of the marketing mix.
Sand winning business brisk on water body.
http://restaurant-forms.com
Restaurant Marketing – 5 Proven Secrets of Social Media Success for Your Restaurant
Learn how to leverage social media for your marketing and your business
with restaurant marketing consultant Jerome Chiaro..
Want to see more Restaurant Marketing videos?
Visit our Youtube channel here: http://www.youtube.com/user/jeromechiaro